- Ford Hires Wieden + Kennedy For Fall Campaign Work
MAD, Larissa Faw - Friday, August 31, 2018
Ford Motor Co. confirmed today it has selected Wieden + Kennedy ...
- Automotive To Generate 68% Of All Data From 5G IoT Connections
Connected Thinking, Chuck Martin - Thursday, August 30, 2018
Thanks to the coming 5G, the Internet of Things is going ...
- Mercedes-Benz Celebrates 2M Insta Followers
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
"It seemed only fitting to recognize the loyal fans who got ...
- Ford Salutes America's Hardest Workers
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
The campaign extends to social with the hashtag #HardestWorking, encouraging consumers ...
- Study Reveals Gen X More Distracted Drivers Than Millennials
Marketing Daily, Tanya Gazdik - Wednesday, August 29, 2018
"Distracted driving is not unique to younger generations," said Volvo's Jim Nichol ...
- Nissan Is 'Calling All Heismans' For Eighth Year
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us fr ...
- Hyundai Sponsors NBC's 'Sunday Night Football'
Marketing Daily, Tanya Gazdik - Wednesday, August 29, 2018
Hyundai will also sponsor a three-part custom-branded content series, "Cover 2," th ...
- Aston Martin Revs Up Speculation That Its Cars, Scarves Will Go Public
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 30, 2018
"Once saddled with heavy losses, the manufacturer of James Bond's car h ...
- NHTSA Issues RFP For Multiyear $200 Million Agency Contract
Mediapsssst, Richard Whitman - Tuesday, August 28, 2018
The highway safety agency has worked with Tombras Group for the la ...
- Toyota Dives Deeper Into Driverless Vehicles, Puts $500 Million On Uber
Connected Thinking, Chuck Martin - Tuesday, August 28, 2018
Consumers may not be clamoring for self-driving cars but the companies worki ...
- BMW, Amazon Partner For Millennial-Friendly Action Series
Marketing Daily, Tanya Gazdik - Monday, August 27, 2018
It's the automaker's first major debut in the streaming world, with i ...
- Toyota Uses 'Slice Of Life' Moments In Highlander Campaign
Marketing Daily, Tanya Gazdik - Monday, August 27, 2018
Burrell Communications, Chicago worked with The Colonie to create deliverables that inclu ...
- Uber Gets $500M From Toyota, Expands E-Bike, Scooter Initiative
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 28, 2018
Uber will integrate self-driving technology that the two companies develop together in ...
- Auto Brands Shine, But Monterey Car Week Attracts More
Drive Time, Tanya Gazdik - Monday, August 27, 2018
Vehicles revealed over the weekend include a refreshed Acura 2019 NSX, t ...
- Musk Decides To Stay Public, Raising As Many Questions As Answers
Marketing Daily - Top of the News, Thom Forbes - Monday, August 27, 2018
Shares in Tesla Inc. fell, "with some analysts suggesting it should eith ...
- Millennials Accept Mobility Options Other Than Vehicle Ownership
Marketing Daily, Tanya Gazdik - Thursday, August 23, 2018
"Younger generations are more open to autonomous vehicles as well as n ...
- Automakers Embrace Exclusive Atmosphere At Pebble Beach
Marketing Daily, Tanya Gazdik - Thursday, August 23, 2018
Besides the show on Sunday, another big draw is the Rolex Monter ...
- Land Rover Plays Up Agility In Web Series
Marketing Daily, Tanya Gazdik - Wednesday, August 22, 2018
"Motor Trend's enthusiasts provide four to six vehicle recommendations per year ...
- Volkswagen Subsidiary Highlights Electric Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, August 22, 2018
The brand-neutral campaign from the investment company is part of a $ ...
- 52% Use IoT Devices, 64% Have Problems With Them
Connected Thinking, Chuck Martin - Tuesday, August 21, 2018
The majority of consumers already use IoT technology for one thing ...
- Mercedes-Benz Launches First Instagram TV Spot
MAD, Larissa Faw - Tuesday, August 21, 2018
R/GA has produced what is being called the first cinematic-quality production ...
- Ford Details Its Approach To Self-Driving Cars: 'Not For Everyone'
Connected Thinking, Chuck Martin - Sunday, August 19, 2018
Ford delivered a 44-page self-driving safety report titled "A Matter of Trus ...
- Cadillac Is Quietly Leading The Technology Push At GM
Drive Time, Tanya Gazdik - Monday, August 20, 2018
My only criticism is, Super Cruise is only available in a vehic ...
- KIOTI Tractor Equates Dirt With Hard Work To Target Farmers
Marketing Daily, Phyllis Fine - Monday, August 20, 2018
"We Dig Dirt" says KIOTI Tractor in its latest ad campaign ...
- Where Is TV's Biggest Ad Category - Autos - Driving In Future?
TV Watch, Wayne Friedman - Friday, August 17, 2018
The good news, per the VAB, is that it appears TV advertisi ...
- TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Digital News Daily, Alex Weprin - Wednesday, August 15, 2018
For example, Toyota increased TV ad spend by 10%, and saw i ...
- Brand Lessons From Harley-Davidson's Road Ahead
Marketing Insider, Adam Tremblay - Thursday, August 16, 2018
Harley-Davidson has been front and center in the news recently, facing ...
- Marketing Today: Toyota's Jack Hollis
Marketing Daily, Alan Hart - Tuesday, August 14, 2018
Jack Hollis, group VP/GM for the Toyota Division at Toyota North Americ ...
- Nielsen, J.D. Power Team For Nielsen Auto Cloud
Television News Daily, Wayne Friedman - Monday, August 13, 2018
The Nielsen Auto Cloud service combines audience data from Nielsen with buy ...
- Mini Road Rally Fosters Owner Loyalty
Drive Time, Tanya Gazdik - Monday, August 13, 2018
"We have this mantra: 'Mini is the only car that comes standa ...