- Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kenned ...
- Grab That Fan And Hold On!
Marketing: Automotive, Karl Greenberg - Tuesday, August 12, 2014
Oh, that empowered customer! Woe be to the brand that doesn't list ...
- Don't Forget Millennials As Their Market Share of Auto Industry Grows
Engage:Millennials, Brittany Barnic - Monday, August 11, 2014
Previously believed to be generally uninterested in the auto industry, Millennials ha ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- Chrysler Taps Comedians To Say 'Don't Touch My Dart'
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
A new campaign for the car features comedian/actors Craig Robinson, probably be ...
- Yo, Muthafather, Get The Swagger Wagon
Marketing Daily, Karl Greenberg - Tuesday, August 5, 2014
On the heels of Toyota's social media influencer campaign for the n ...
- Hyundai Exclusive Sponsor Of TNT's 'Legends'
Marketing Daily, Karl Greenberg - Tuesday, August 5, 2014
The show, with which Hyundai Motor America is touting the 2015 Genesi ...
- NEW! Comedians Get Territorial Over Dodge Dart In 'Don't Touch My Dart' Campaign
Out to Launch, Amy Corr - Tuesday, August 5, 2014
Father shows viewers #HowToDad in peanut butter Cheerios ad. Bret Michaels serenad ...
- Specialized Tops Tour De France, But U.S. Is Tough Hill
Marketing Daily, Karl Greenberg - Monday, August 4, 2014
The U.S. market for bikes is all kinds of steep, and ...
- Feds Scrutinizing GM's Subprime Loans
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 5, 2014
The U.S. Justice Department is investigating General Motors' subprime lending practices. ...
- Mini Takes More Than The States
Marketing: Automotive, Karl Greenberg - Tuesday, August 5, 2014
BMW's Mini unit may be the only auto brand who can ...
- NEW! Subaru Canada's 'Group Photo' Pokes Fun At The Social Media-Obsessed
Out to Launch, Amy Corr - Monday, August 4, 2014
Subaru Canada pokes fun at those who are dependent on social med ...
- Bret Michaels Rocks Nissan Vehicles In Digital Effort
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
The series has Michaels starring in several videos, each focusing on ...
- Buick Ad Gets Kudos From Coke
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
Sandy Douglas, tapped to help Coca-Cola reinvigorate its brand, has apparently be ...
- Model Changes On Deck At Scion
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
Scion will likely abandon its boxy xB model as part of ...
- Mazda Brings Zoom To 'Fashion Rocks'
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster h ...
- A New Approach To Automotive Marketing
Marketing Daily, JR Little - Friday, August 1, 2014
"Always on" means creating and sustaining deeply engaging masterbrand and car clust ...
- The Tour De What?
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
You have childhood, then an empty sea of "bikelessness," and then ...
- NEW! Bret Michaels Sings 'Endless Love' To Nissan Commercial Van
Out to Launch, Amy Corr - Thursday, July 31, 2014
I just picture Bret's next single: "Don't need nothin' but a go ...
- Lincoln Motor Sails To Martha's Vineyard For Film Festival
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
At the film festival, which takes place the weekend of Aug. ...
- New-Car Drivers Get To Traditional Media Through Digital
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
American new-car owners are still with traditional media, but what they a ...
- U.S. President Rod Copes' Hopes For Royal Enfield
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
Will American 20-something urbanites like the purist's machine? Copes, who came ...
- The Sharing Economy Goes To Work
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 30, 2014
Will expense accounts go the way of three-martini lunches in corporate Americ ...
- Lexus Back With Weinstein Project
Marketing Daily, Karl Greenberg - Monday, July 28, 2014
Lexus says the shorts, "Market Hours" by Stanford grad Jon Goldman, a ...
- You May Already Have Won!
Garfield at Large, Bob Garfield - Monday, July 28, 2014
It's all about the relationship -- the bond of trust. Sometimes ...
- Marvel Rides Harley-Davidson Project LiveWire
Marketing Daily, Karl Greenberg - Sunday, July 27, 2014
These days, if you want to get a message to consumers th ...
- New Sonata Goes To Juilliard, Dances Giselle
Marketing Daily, Karl Greenberg - Sunday, July 27, 2014
Usually so-called "short leads" -- where car companies invite press to dri ...
- GM Revenue Plunges On Recalls
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
General Motors’ vast numbers of product recalls for safety issues during t ...
- Google Study Shows Strong Link Between Video And UK Car Buyers
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
Google study of UK consumers finds 75% of consumers will use onli ...