- Acura Ranks Highest In Web Site Satisfaction
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
The kinds of vehicles that car shoppers want, and the age a ...
- Safety Dropping Down Auto Consideration List
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
With Chevrolet having ordered yet another rounds of recalls this month, o ...
- Ford Second-Quarter Earnings Up 6.3%
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 24, 2014
Ford Motor Co. beat analysts’ expectations as second-quarter profits rose 6.3% ...
- Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all th ...
- Subaru Legacy Campaign Redefines 'Passenger'
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
Subaru is launching a new campaign for the new 2015 Legacy, t ...
- Mercedes-Benz Goes To LinkedIn To Tout C-Class
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Mercedes-Benz is using LinkedIn to promote its 2015 C-Class line via ...
- The Smart Money's On Convertibles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
If you drive a convertible, chances are you’re both more educated a ...
- Peak And Danica Patrick Can Guarantee Anti-Freeze
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in ...
- Fiat Goes Surfing For Vans At U.S. Open
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
For the second year, Fiat is back as the exclusive auto spons ...
- 78% Aware of Mobile Wallets, 32% Use Them
MobileShopTalk, Chuck Martin - Wednesday, July 23, 2014
Cash is no longer king, providing some hope for the future ...
- Consumer Reports Says Buick Regal, Volvo S60 Top Sports Sedans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
"Buick" and "sports sedan" can now officially live in the same sentenc ...
- And There's No Great Without Terrible
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Today’s vehicles are better than they have ever been, mostly because ...
- Radio Choices Correlate To What You Drive
Marketing Daily, Karl Greenberg - Monday, July 21, 2014
People who drive a Porsche Boxster in Chicago listen to different rad ...
- For Cars, CGI Is For Real
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
One cannot imagine an automobile ad without beauty shots, action shots, ...
- Epic Used Car Ad Brings Attention to Australian Digital Agency
Mediapsssst, Richard Whitman - Monday, July 21, 2014
Jumping aboard the whole used car ad trendlet, Australian ad man Dav ...
- If You Like Red Cars, You'll Like This Online Commercial,,, In Red
VidBlog, P.J. Bednarski - Tuesday, July 22, 2014
I wonder how many people are driving a car in a col ...
- Former Ford Chief Nick Scheele Dies
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
For those of us who were following Ford in the late 199 ...
- Citgo Launches Education Promotion
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
Citgo Petroleum is back with "Fueling Education," a promotion offering teachers, stude ...
- Scion Spreads Fear With Kirk Hammett At Comic Con
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Exit light, enter night, take my hand...off to never-never land. Yes, Sci ...
- Toyota Goes Totally Social For Sienna
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
The social video, featuring the Sienna SE and a pair of sup ...
- Nissan Inks Worldwide Deal With City Football League
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
Nissan's deal makes Nissan official auto sponsor of Manchester City Football Clu ...
- Google Strengthens Ties With Auto Industry, Names Former CEO To Board
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 17, 2014
Google named former Ford Motor Co. CEO Alan Mulally to its boa ...
- Mercedes-Benz Looms Large At Open Championship
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
Mercedes-Benz, which has a presence around the world at a variety ...
- Volvo To Use The Weather Channel's New 'Branded Backgrounds' App Technique
MAD, Steve McClellan - Monday, July 14, 2014
With Branded Backgrounds, full-screen branded images are displayed under translucent weather conten ...
- For Motorcycles, Small And Simple Are Big
Marketing: Automotive, Karl Greenberg - Tuesday, July 15, 2014
It's a raw, stripped-down aesthetic. It's Harley-Davidson's '48, with it's "peanut" g ...
- Marin Software Automates Google, Bing Shopping Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 14, 2014
Marin Software joined the parade of companies offing support for Bing Shoppi ...
- Infiniti's Global Chief Becomes Cadillac's Global Chief
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
Analysts say he's leaving Infiniti too early, and arriving at GM n ...
- Fiat Back With Funny Or Die, And Italian Family
Marketing Daily, Karl Greenberg - Thursday, July 10, 2014
The stories, the first of which started in June, all feature t ...
- The Swoosh You Hear Is Nike Exiting Man U
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 10, 2014
Nike is taking its Swoosh off the shirts of Manchester United aft ...
- Nissan Enlists T.J. Smith For Sentra Sing-Along
Marketing Daily, Karl Greenberg - Tuesday, July 8, 2014
"That was a qualifier," Rob Robinson, Nissan social media manager, tells "Marketi ...