- Hagerty Partners With 'Newsweek' For Detroit Concours
Marketing Daily, Tanya Gazdik - Tuesday, September 19, 2023
The event gives 'Newsweek' a unique opportunity for its 2024 upfront paid-med ...
- Toyota Plays Up Diversified EV Offerings
Marketing Daily, Tanya Gazdik - Monday, September 18, 2023
The automaker offers a range of vehicles "featuring a diverse portfolio ...
- GM's Cruise Autonomous Vehicle Attacked In San Francisco
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 15, 2023
A man in San Francisco recently made his displeasure with the city&rsquo ...
- UAW Strike Won't Affect Car Shoppers, At Least Initially
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 15, 2023
Consumers won't be impacted by the United Auto Workers strike unless ...
- Detroit Auto Show Aims To Engage Consumers
Drive Time, Tanya Gazdik - Monday, September 18, 2023
There are a number of educational and experiential elements to this au ...
- Automotive TV Spending Rises, UAW Strike Unlikely To Affect Spending Initially
Marketing Daily, Tanya Gazdik - Sunday, September 17, 2023
Much of Mazda's whopping 48-times year-over-year increase in spend is due ...
- BMW Refutes Mozilla's Privacy Survey Claims
Marketing Daily, Tanya Gazdik - Thursday, September 14, 2023
BMW was not alone in getting dinged by Mozilla Foundation. All ...
- SportsCar Magazine Will Cease Publishing
Publishers Daily, Ray Schultz - Thursday, September 14, 2023
Sports Car Club of America and publisher Racer Media & Marketing a ...
- Energy Secretary Experiences Charging Issues Doing Road Trip
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 12, 2023
U.S. Secretary of Energy Jennifer Granholm recently took a very public ...
- Polestar Brings Prime Video To In-Vehicle Entertainment
Marketing Daily, Tanya Gazdik - Wednesday, September 13, 2023
The launch of Android Automotive OS in Polestar 2, done in clo ...
- Jeep Revisits Jeter Family, Familiar Song
Marketing Daily, Tanya Gazdik - Wednesday, September 13, 2023
"Drive All Night" was previously used in a series of Chrysler commercia ...
- Jeep, Merrell Partner For Hiking Boots Reveal At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
"The craftsmanship you expect, know, and love in our vehicles is match ...
- BMW, Ford, Honda Collaborate On Charging Solutions
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
ChargeScape will eliminate marketing and outreach costs for utilities trying to rea ...
- Ford Hires CMO Away From Toyota
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
MediaPost recognized Materazzo as its 2023 "Automotive Marketer of the Year" f ...
- Tesla Returns To Detroit Auto Show
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 11, 2023
Consumers will get a first look at some of America’s favorite car ...
- Jaguar Land Rover Honors Queen At Goodwood Revival
Marketing Daily, Tanya Gazdik - Monday, September 11, 2023
JLR has long had an ongoing association with the royal family a ...
- Test Drive: Range Rover Offers Refinement
Drive Time, Tanya Gazdik - Monday, August 21, 2023
A recent test drive of the 2023 Range Rover Sport and t ...
- Mazda Chooses Optimal As First Search AOR
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2023
Spending was not revealed, but Mazda has "gained significant efficiency via SE ...
- Toyota Launches Grand Highlander Campaign From Multiple Agencies
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2023
Toyota developed campaign with its Total Toyota (T2) model, which integrates multicultur ...
- Kia Uses Recycled Plastic In New EV Models
Marketing Daily, Tanya Gazdik - Friday, September 8, 2023
Kia has successfully implemented more than 30 sustainable solutions in various produ ...
- Hyundai Partners With Parkopedia
Marketing Daily, Tanya Gazdik - Wednesday, September 6, 2023
The system allows drivers to find and pay for parking or electr ...
- Mercedes-Benz Launches Global Brand Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 6, 2023
The campaign creatively reinterprets the brand's typical term "class" with a w ...
- Mini USA Plans Annual Owner Events
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2023
This year's "Mini Together" Oct. 21 event will feature an app-based adventu ...
- Audi Elevates Top Communications Executive To CMO
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2023
The automaker announced today the creation of a brand marketing team a ...
- Exclusive: Polestar North America Top Exec Shares Marketing Approach
Drive Time, Tanya Gazdik - Tuesday, September 5, 2023
"We've added voiceovers for our commercials with American accents," Hembrough tells "DriveTime ...
- Ford Celebrates American Auto Workers As UAW Strike Looms
Marketing Daily, Tanya Gazdik - Sunday, September 3, 2023
The creative debuts as Ford and the two other Detroit automakers contin ...
- Meta Exec Joins Kia In High-Level Position
Marketing Daily, Tanya Gazdik - Thursday, August 31, 2023
Megan Gillam is the new director, marketing strategy and operations at K ...
- Nissan Partners With Zillow For Heisman House Effort
Marketing Daily, Tanya Gazdik - Thursday, August 31, 2023
The automaker is often asked if the house is "real," which prompt ...
- Volvo Hosts Swedish Brands At NYC Pop-Up
Marketing Daily, Tanya Gazdik - Wednesday, August 30, 2023
At the conclusion of the two-day pop-up, there will be a music ...
- General Motors, Google Cloud Confirm Future Generative AI Collabs
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2023
GM's work with Google Cloud is "another example of our efforts ...