- Volvo Hosts Swedish Brands At NYC Pop-Up
Marketing Daily, Tanya Gazdik - Wednesday, August 30, 2023
At the conclusion of the two-day pop-up, there will be a music ...
- General Motors, Google Cloud Confirm Future Generative AI Collabs
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2023
GM's work with Google Cloud is "another example of our efforts ...
- Jeep Offers Up 'California Love' For Wrangler
Marketing Daily, Tanya Gazdik - Monday, August 28, 2023
"Famous For Freedom" goes beyond a tagline, says Lucy McLellan, Jeep's glob ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Test Drive: Volkswagen Atlas Improves Its Three-Row Game
Drive Time, Tanya Gazdik - Monday, July 17, 2023
Marketing for both the newly refreshed Atlas and VW Atlas Cross Spo ...
- Genesis Signs On As College Football Sponsor
Marketing Daily, Tanya Gazdik - Friday, August 25, 2023
The luxury automaker will be integrated into broadcasts with logo placements, verb ...
- Lexus Electrified: Plugging In to Diversified Needs and Younger Demos
Brand Insider Podcast, Steve Smith - Friday, August 25, 2023
The automaker is trying to move EVs and hybrids into the tradition ...
- Customers More Satisfied With Autos; Toyota, Subaru Lead The Pack
Marketing Daily, Tanya Gazdik - Thursday, August 24, 2023
More younger buyers are choosing luxury vehicles, and they are more satisfi ...
- Land Rover's Defender Enlists British Rapper For New TikTok Account
Marketing Daily, Tanya Gazdik - Thursday, August 24, 2023
Land Rover's individual vehicle brands are distancing themselves from the parent compa ...
- Toyota Supports Jane Goodall Program Beyond Funding
Marketing Daily, Tanya Gazdik - Wednesday, August 23, 2023
The partnership will focus on growing engagement in local communities around sever ...
- Hertz Adds EVs To Fleet, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, August 23, 2023
The new video series is hosted by Hertz CEO Stephen Scherr, who ...
- Lincoln Breaks New Navigator Effort Via Serena Williams' Instagram
Marketing Daily, Tanya Gazdik - Wednesday, August 23, 2023
Williams will post the full 48-second spot to her Instagram account, follow ...
- Serena Williams Reflects On Lincoln Ambassadorship
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 23, 2023
Williams, who just gave birth earlier this week, agreed to answer so ...
- Carless New Yorker Initially Befuddled By Tesla EV Rental
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 21, 2023
Renting and driving an EV proved to be more daunting than t ...
- General Motors CEO Discusses Gen Z, Women Buyers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 21, 2023
General Motors' first female CEO Mary Barra has pushed the automaker to evol ...
- Dodge, Jay Leno Partner On Co-Branded Car Products
Marketing Daily, Tanya Gazdik - Monday, August 21, 2023
Dodge CEO Tim Kuniskis and Leno drove Detroit's Woodward Cruise in ...
- Ford Partners With Madewell
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The apparel line combine Madewell's premium denim with Ford's history to deliv ...
- VW Launches First Atlas Spots Aimed At Hispanic Market
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The campaign, from The Community and Johannes Leonardo, launched earlier this mon ...
- 'When I Drive The Audi Q8, I Feel Purple'
Marketing Daily, Phyllis Fine - Thursday, August 17, 2023
"Feel The Art of Audi" translates model Coco Rocha's responses to ...
- 'Newsweek' Teams Up With Kia For Online Section On Sustainability
Publishers Daily, Ray Schultz - Thursday, August 17, 2023
'Better Planet' will provide news and features on green issues. ...
- What Does 'Buy American' Really Mean?
Drive Time, Tanya Gazdik - Monday, August 14, 2023
"Many Americans consider where the products they buy are made in hop ...
- Hyundai Teams Up With Georgia Tech For Research, Athletics Deal
Marketing Daily, Phyllis Fine - Saturday, August 12, 2023
The multi-decade partnership is one of the automaker's investments in the sta ...
- Limited-Edition Jaguar Land Rover Buyers Can Join Adventure Challenge
Marketing Daily, Les Luchter - Saturday, August 12, 2023
Buyers of 90 out of 230 available Defender Trophy Edition vehicles c ...
- Ford Hires Former Apple Exec To Head New Department
Marketing Daily, Phyllis Fine - Monday, August 14, 2023
Peter Stern joins as president of Ford's new Integrated Services department, whi ...
- House 337 Drives Adventure For The Out
MAD, Fern Siegel - Tuesday, August 8, 2023
Luxury car rental The Out's fleet includes the Defender and Range Rove ...
- Cadillac Enlists 'Barbie' Star For Escalade IQ EV Effort
Marketing Daily, Tanya Gazdik - Wednesday, August 9, 2023
The vehicle was designed to attract a younger Escalade buyer than t ...
- Working In Nvidia's Omniverse, WPP Helps Denza Build New Design, Marketing Systems
Mediapsssst, Richard Whitman - Tuesday, August 8, 2023
Nvidia's Omniverse tools enable WPP to work on launch campaigns earlier ...
- Automotive TV Spending Down 3.8% In July
Marketing Daily, Tanya Gazdik - Sunday, August 6, 2023
While sports provided opportunities, the bigger story was how many automakers invest ...
- Former Jaguar Land Rover CMO Resurfaces In Racing World
Marketing Daily, Tanya Gazdik - Friday, August 4, 2023
Kim McCullough joins Parella Motorsport Holdings as chief marketing officer. ...
- Genesis Drills Down On Design Details
Marketing Daily, Tanya Gazdik - Sunday, August 6, 2023
Themed "Luxe is in the Details," the effort features three 30-second ...