- Genesis Drills Down On Design Details
Marketing Daily, Tanya Gazdik - Sunday, August 6, 2023
Themed "Luxe is in the Details," the effort features three 30-second ...
- Honda Aims To Connect With Asian American Young Car Buyers
Marketing Daily, Tanya Gazdik - Thursday, August 3, 2023
"We always seek out new opportunities to engage next-gen car buyers throu ...
- Subaru Supports Outdoor Access For All
Marketing Daily, Tanya Gazdik - Tuesday, August 1, 2023
"We wanted to show that enjoying the outdoors and the beauty ...
- Storied Detroit Architecture Firm Enlisted By Vietnamese EV Automaker
Marketing Daily, Tanya Gazdik - Tuesday, August 1, 2023
VinFast's first electric vehicle factory outside of Vietnam, initially will focus ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- Delta Partners With Porsche To Offer Rare Tarmac Ride
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 28, 2023
Delta Arlines is offering a gate-to-gate airport shuttle at Hartsfield–Jackson Atlanta International Airpo ...
- Test Drive: Ford Mustang Keeps Gas-Powered Dreams Alive
Drive Time, Tanya Gazdik - Monday, July 31, 2023
"Demographically the customer base might be different," says Ford Mustang Brand Manag ...
- U.S. Soccer, Volkswagen Support LGBTQ+ Community
Marketing Daily, Tanya Gazdik - Friday, July 28, 2023
The effort is part of its "One Nation" social responsibility platform ...
- DoorDash Pilots Apple CarPlay Integration
Marketing Daily, Tanya Gazdik - Friday, July 28, 2023
Integrating the Dasher app with Apple CarPlay will allow Dashers to seamless ...
- Hyundai, Healthy Seas Renew, Expand Partnership
Marketing Daily, Tanya Gazdik - Friday, July 28, 2023
The joint efforts have not only tackled challenging clean-up projects but al ...
- Lexus Joins Beyonce To Support Minority-Owned Businesses
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2023
Lexus is the exclusive automotive partner of the U.S. leg of t ...
- Automotive Community Comes Together To Save Dogs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
A group of automotive influencers and journalists and several OEMs came togeth ...
- Automakers Band Together For EV Charging Joint Venture
Marketing Daily, Tanya Gazdik - Wednesday, July 26, 2023
As more electric vehicles are introduced and the rate of consumer adopti ...
- Volvo Partners With Pinterest For Denim-Themed Effort
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2023
To capitalize on the interest in denim, Volvo is partnering with Pintere ...
- How Subaru Makes Good On Its 'Love' Promise
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Subaru of America believes "Love Means Being More Than a Car Company ...
- Porsche Extends Commitment To Formula E Racing
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The automaker believes its participation in Formula E will lay the foundati ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- GM's Shunning Of Apple CarPlay, Android Auto Might Make Sense
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 24, 2023
General Motors' decision to discontinue availability of wireless Apple Car Play a ...
- Test Drive: Buick Envista Offers Premium Features For Under $25k
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
It's "our calling card to an entire generation of consumers that m ...
- MediaPost Automotive Editor Joins Women's Car Awards Jury
Drive Time, Tanya Gazdik - Monday, July 24, 2023
This unique award aims to recognize the best cars of the ye ...
- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- Rivian Plans Chicago Showroom For Luxury EV
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 20, 2023
California-based Rivian, which produces its luxury EVs in Normal, Illinois, is planni ...
- Toyota Focuses On Hispanic Audience With Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2023
During the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shar ...
- Hyundai Focuses On Inclusivity For FIFA Effort
Marketing Daily, Tanya Gazdik - Wednesday, July 19, 2023
The effort includes "How Far We've Come," a campaign film documenting t ...
- General Motors Hires CVS Health's Norm De Greve As CMO
Marketing Daily, Tanya Gazdik - Tuesday, July 18, 2023
De Greve gained recognition for taking a stand in 2018 against photoshoppi ...
- Alfa Romeo, Ram Websites Ranked Highest
Marketing Daily, Tanya Gazdik - Tuesday, July 18, 2023
At the bottom of the rankings are Volvo, Audi and Volkswagen, p ...
- Korean Air Selects Hyundai's Innocean For Media AOR
Marketing Daily, Tanya Gazdik - Monday, July 17, 2023
Korean Air adds to the agency's growing list of global brands servic ...
- Jiffy Lube, Good Humor Support Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Saturday, July 15, 2023
Jiffy Lube will provide complimentary truck maintenance to ice cream truck drive ...
- Porsche Partners With Paint Company
Marketing Daily, Tanya Gazdik - Saturday, July 15, 2023
Individualization is at the core of Porsche, says Ayesha Coker, vice preside ...
- General Motors Vehicles Featured In 'Barbie'
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
A promotional video shows a driver activating the real-life Blazer EV SS ...