Dodge, Jay Leno Partner On Co-Branded Car Products

Direct Connection, the Dodge brand’s performance parts line, and Jay Leno’s Garage announce a new line of co-branded car care products.

Dodge Brand CEO Tim Kuniskis and Leno drove the Woodward Cruise in a 2023 Dodge Challenger SRT Demon 170 “Last Call” to personally hand out the products over the weekend in the Detroit suburbs. 

The new initiative will feature more than 20 premium car detailing and car wash products including Direct Connection quick detailer, Direct Connection interior detailer and Direct Connection all-purpose cleaner. A branded Direct Connection detailing bucket will also be sold with a starter kit selection of car care items.

Leno and Kuniskis announced the new partnership at Vinsetta Garage in Berkley, Michigan, during the annual Woodward Cruise event, which draws tens of thousands of enthusiasts each year to cruise along metro Detroit’s historic Woodward Avenue. 



Leno is a member of the Dodge so-called “brotherhood of muscle,” Kuniskis says. 

“When it comes to really caring about and maintaining the most amazing vehicles in the world, there’s really no one better to team up with than Jay Leno,” Kuniskis says in a relesase. 

Jay Leno’s Garage was also announced earlier this spring as the source for premium car care products delivered with the new, 1,025-horsepower Dodge Challenger SRT Demon 170.

Leno attended the Las Vegas reveal of the Challenger SRT Demon 170 back in March and was surprised by Kuniskis and the Dodge brand with the presentation of his own personal Demon 170 during this past weekend’s events. 

The presentation represented the first customer delivery of the Challenger SRT Demon 170, which the Stellantis brand is billing as the fastest, quickest, most powerful factory muscle car in the world.

“When you think of legendary American automobiles, Dodge instantly comes to mind,” Leno says in a release. “[I]n my years around cars, it's all about authenticity and the passion behind it.”

In 1974, Direct Connection launched as the exclusive source for performance parts and technical information, straight from the manufacturer.

The Dodge Direct Connection performance parts portfolio, launched in March 2022 under the two-year Dodge Never Lift slate of initiatives, continues to grow with the rollout of the new line of more than 20 co-branded car care products. 

The new car care products will be offered exclusively online at

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