- Anteriad Data Is Offered In TransUnion's TruAudience Marketplace
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
B2B marketers can use Anteriad to reach buyers and move leads throu ...
- The ABM Comfort Zone: B2B Brands Are Earning ROI
Email Insider, Ray Schultz - Wednesday, September 21, 2022
Of all B2B marketers, 53% of users say ABM generates more reven ...
- Sosland Names Mike Guest As Group Publisher Of B2B Baking Titles
Publishers Daily, Ray Schultz - Sunday, September 18, 2022
James Boddicker becomes publisher of 'Baking & Snack.' ...
- Is That A Store In Your Pocket, Or Are You Just Glad To See What You Want To Buy?
Mobile Insider, Joe Mandese - Tuesday, September 13, 2022
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was ...
- Salesforce Says New Features Help B2B Marketers Drive Personalized Experiences
Email Marketing Daily, Ray Schultz - Wednesday, September 14, 2022
Salesforce has unveiled its Customer 360 platform, which it says can he ...
- SurveyMonkey Taps Actor Esposito For National Brand Campaign
MAD, Steve McClellan - Tuesday, September 13, 2022
The campaign, developed with PMG introduces the new tagline, "Give the peop ...
- Tech Stack Tumult: B2B Brands Face Integration Hurdles
Email Insider, Ray Schultz - Monday, September 12, 2022
Some firms say their tech stacks are as complicated as black hole ...
- Metadata Acquires Web Personalization Engine Reactful
Email Marketing Daily, Ray Schultz - Thursday, September 8, 2022
The purchase follows a $40 million funding round earlier this year. ...
- Clearbit Teams Up With LeanData On Speed-To-Lead Offering
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Revenue teams can eliminate the need to halt routing for enrichment, t ...
- Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
Email Insider, Ray Schultz - Tuesday, August 30, 2022
Swordfish AI says it can find phone numbers and email addresses th ...
- Intuit QuickBooks Finds Ecommerce Footing, Led By Former Amazon, Microsoft Exec
Data & Programmatic Insider, Laurie Sullivan - Monday, August 29, 2022
Intuit QuickBooks' latest marketplace product is aimed at a segment that h ...
- RollWorks Enhances Its ABM Platform For B2B Brands
Email Marketing Daily, Ray Schultz - Friday, August 26, 2022
The form has added six data sources to its Account List Builde ...
- Hit The Market: And Don't Get Too Hung Up On Defining GTM
Email Insider, Ray Schultz - Wednesday, August 24, 2022
B2B marketers have a variety of definitions for Go-to-Market -- but th ...
- B2B Digital lol: Firms Have Systems, But Salespeople Aren't Getting It
Email Insider, Ray Schultz - Tuesday, August 23, 2022
Only 37% of sellers feel their sales team fully understands digital, Showp ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- The Golden Funnel: What It Takes To Build One, And How Brands Are Succeeding
Email Insider, Ray Schultz - Thursday, August 18, 2022
Seventy-four percent of all funnels do not make money -- and t ...
- B2B Hurts: Buyers Are Frustrated By Several Technology Pain Points
Email Insider, Ray Schultz - Tuesday, August 16, 2022
Most will jump to a competitor if a supplier's channel cannot provi ...
- Intuit Launches Online Marketplace For Small Businesses
Email Marketing Daily, Ray Schultz - Monday, August 15, 2022
The new marketplace will link buyers, sellers and retailers, the company s ...
- Bloomberg Claims Revenue Gains On All Ad Sales Fronts
Publishers Daily, Ray Schultz - Thursday, August 11, 2022
Company posts double-digit gains, while also gaining in subscriptions and video, C ...
- Five Effective B2B Lead-Generation Strategies
Around the Net in Email, Ray Schultz - Thursday, August 11, 2022
B2B marketers don’t just need leads: they require high-quality leads with inte ...
- CleverTap Pulls In $105 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Wednesday, August 10, 2022
B2B platform CleverTap will use the funding to further its global expansi ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Ziff Davis Reports Flat Revenues For Q2
Publishers Daily, Ray Schultz - Tuesday, August 9, 2022
The revenue number slipped by 1.1% to $337.4 million, company says. B ...
- Best Practices For B2B Email Marketing
Around the Net in Email, Ray Schultz - Tuesday, August 9, 2022
Email marketing can help B2B brands build brand awareness and engage customer ...
- Company Settles Charges It Failed To Identify Advertorial
Publishers Daily, Ray Schultz - Monday, August 8, 2022
Bearing Lithium Corp. was fined by the British Columbia Securities Commission. ...
- Leadspace Expands SalesIntel Partnership To Deliver B2B Profiles
Email Marketing Daily, Ray Schultz - Monday, August 8, 2022
SalesIntel provides human-verified email addresses, phone numbers and other data. Leadspace sa ...
- B2B Purchasers Are Speeding Up Their Journeys: Study
Email Marketing Daily, Ray Schultz - Friday, August 5, 2022
Their needs have changed because of current conditions, Demand Gen reports. ...
- We're Going Live: Foundry Moves From Programmatic To A Direct-Sold Ad Model
Publishers Daily, Ray Schultz - Thursday, July 28, 2022
Foundry, formerly IDG, is also selling technology like its intent-data product N ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very Successful
Email Insider, Ray Schultz - Thursday, July 28, 2022
Although email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Godley Named Managing Director, True
People on the Move, Fern Siegel - Tuesday, July 26, 2022
Godley, previously managing director for The Red Brick Road, will be responsib ...