- Godley Named Managing Director, True
People on the Move, Fern Siegel - Tuesday, July 26, 2022
Godley, previously managing director for The Red Brick Road, will be responsib ...
- Pick A Pepper: Ryan Reynolds Spices Up 'Pretty Boring' Pitch
Marketing Daily, Todd Wasserman - Tuesday, July 26, 2022
The actor feeds his ad co-star a very hot pepper. Hilarity ensu ...
- LinkedIn Goes Beyond Profiles To Launch B2B Marketing Community
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 27, 2022
In the midst of earnings reports, LinkedIn on Tuesday launched a communi ...
- Stefanie Hoover Named VP At 'Loss Prevention Magazine'
Publishers Daily, Ray Schultz - Tuesday, July 26, 2022
Magazine founded in 2001 is devoted to retail security and risk prevent ...
- B2B Ball Game: Brands Are Spending On Marketing, But Worry About Privacy
Email Insider, Ray Schultz - Tuesday, July 26, 2022
Email is a key channel, and a strategy for dealing with third-par ...
- Most Firms Are Not Fully Prepared For GDPR, CCPA, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
But some are deploying automation solutions to deal with consumer requests, Cytr ...
- 'Sleep Retailer' Is Closing: Report
Publishers Daily, Ray Schultz - Monday, July 25, 2022
The 27-year-old B2B publication, which had a print magazine, website and onli ...
- Crunchbase Lands $50 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Friday, July 22, 2022
Crunchbase will enhance several products, including those that drive email. ...
- Open Door B2B: Brands Should Reduce Gated Content, Study Says
Email Insider, Ray Schultz - Friday, July 15, 2022
Few buying team members fill out forms. The trick is to foc ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
MediaDailyNews, Joe Mandese - Friday, July 15, 2022
Molson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Infobip Moves Into B2B Publishing, Buying European Developer Magazine
Publishers Daily, Ray Schultz - Wednesday, July 13, 2022
The company hopes to provide content for developers and by developers, ...
- 'CFO Brew' Starts The Morning
Publishers Daily, Ray Schultz - Wednesday, July 13, 2022
New B2B vertical from Morning Brew will cover global finance, focusing ...
- Study: B2B Buyers Are Replacing In-Person Meetings With Virtual
Email Marketing Daily, Ray Schultz - Monday, July 11, 2022
More B2B buyers now say they can do without a live meetin ...
- Crain Starts Product On Family Wealth Management
Publishers Daily, Ray Schultz - Friday, July 8, 2022
A weekly newsletter, Crain Currency, debuted on June 29. A website a ...
- The Present And Future Of Business Journalism
Around the Net In Publishing, Ray Schultz - Wednesday, July 6, 2022
Business journalism is changing, and not necessarily in positive ways. In h ...
- Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Horizon tapped long-time B2B marketing exec Chris Hummel to run its n ...
- Finicky ROI: Email Is Not The Top Channel For SMBs
Email Insider, Ray Schultz - Thursday, June 30, 2022
Email is tied for second with content marketing as the leading R ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Bounceback Bounty: The Rates Are Going Up Even As Engagement Improves, Study Says
Email Marketing Daily, Ray Schultz - Wednesday, June 29, 2022
Four in five marketers say that at least 20% of their databa ...
- RollWorks Launches Tool To Help B2B HubSpot Users Act On Engagement Signals
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Email alerts can be sent to sales teams, alerting them when accoun ...
- Helpmonks Offers SMBs A New Email Marketing Platform
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Sendmonks has a flat-fee pricing model for newsletters, drip emails and oth ...
- Varicent Targets B2B Companies With 'Growth' Campaign
MAD, Fern Siegel - Wednesday, June 22, 2022
Aside from creative work, Liquid Agency handled Varicent's entire brand and med ...
- Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Performance Marketing Insider, Laurie Sullivan - Thursday, June 23, 2022
BrightEdge analyzed how marketers curate experiences for consumers 9 months after Google ...
- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across Teams
Email Insider, Ray Schultz - Wednesday, June 22, 2022
Brands that align systems across teams drive more revenue and provide ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
The CMO Council's report on "Smart Spending At Speed. Is This Real ...
- For Informa, 2 Bright Spots: B2B Media Growth, Return Of Live Events
Publishing Insider, Tony Silber - Tuesday, June 21, 2022
Informa's three B2B units delivered combined 90% underlying revenue growth across t ...
- One-Stop Shopping Offered At B2B Retail Solutions Marketplace
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
Plum features offerings from third-party providers in six categories, including marketing a ...
- How One Publisher Is Using Data To Prove Advertiser ROI
Publishing Insider, Tony Silber - Thursday, June 16, 2022
B2B company Area Development knew its advertisers lacked the kinds of tangibl ...
- Email Sidekick: B2B Marketers Take A Hard Look At Direct Mail
Email Insider, Ray Schultz - Wednesday, June 15, 2022
Digital fatigue is causing many B2B brands to consider physical mail. B ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...