B2B customer data platform Leadspace has expanded its partnership with SalesIntel, a provider of B2B contact data to provide clients with enriched profiles.
The goal is to offer “human-verified B2B contacts and technographic data in the Leadspace B2B graph,” says Leadspace CEO Alex Yoder.
"Users will have access to contact data and over 200 million technographic data points,” adds Manoj Ramnani, CEO and founder of SalesIntel.
Leadspace says its active profiles can help a company align its territory plan to its total addressable market and ideal customer profile. This also allows brands to align sales and marketing campaigns and execution, it adds.
Yoder adds that the Leadspace platform is “data source agnostic, open and extensible.”
Campaigns can be deployed across channels with pre-built connectors, including Salesforce, Marketo, Eloqua, Pardot, Hubspot, Google Ads, Facebook, LinkedIn and LiveRamp.
SalesIntel uses a 1,900+ global human research network to double-verify data, re-verifying information every 90 days to prevent data decay and achieve 95% accuracy, the company says, adding that it includes email addresses and phone numbers in its technographic data, along with insights into prospects’ technology stacks.
“Companies large and small need and deserve complete and active profiles, but today many companies struggle to keep their profiles up to date and complete,” Yoder says.