- ALM Media Revamps Its Diversity Scorecard For Law Firms
Publishing Insider, Tony Silber - Tuesday, June 14, 2022
A good example of the way publishers can serve up a da ...
- Eldercare Startup SilverAssist Makes Fourth Acquisition
Publishers Daily, Tony Silber - Friday, June 10, 2022
SilverAssis bought AidandAttendance.com, a Veterans Administration benefits eligibility and web-based application serv ...
- The Continued Evolution Of Media Companies Aiming To Become Data-First Operations
Publishing Insider, Tony Silber - Thursday, June 9, 2022
The traditional media company business proposition was to sell an audience ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online Selling
Email Insider, Ray Schultz - Wednesday, June 8, 2022
Salesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- PathFactory Names Christine Polewarczyk To Senior Product Marketing, Research Role
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Polewarczyk joins PathFactory from Forrester, where she led B2B content research. ...
- LegalZoom Taps Sam Richardson To Reach Next-Gen Entrepreneurs
Marketing Daily, Steve Ellwanger - Thursday, June 2, 2022
Comedic actor is first celeb to represent LegalZoom, 21-year-old, legal-document provider. ...
- B2B Bickering: Sales And Marketing Disagree On Many Points
Email Insider, Ray Schultz - Wednesday, May 25, 2022
But most firms have integrated sales and marketing tools, SharpSpring and Ascen ...
- B2B Bummer: Product Marketing Teams Are Overworked And Understaffed
Email Insider, Ray Schultz - Friday, May 20, 2022
Lack of staff is leading to low team morale and burnout a ...
- Helping The No. 1 Helper: Siri Visits A Shrink In UserWay Spot
Marketing Daily, Les Luchter - Thursday, May 19, 2022
"What bothers me is there are 1 billion people with disabilities ev ...
- B2B SalesTech Platform Vivun Raises $75 Million In New Funding
Email Marketing Daily, Ray Schultz - Wednesday, May 18, 2022
Salesforce Ventures led the round of funding, with participation by new invest ...
- Martin Harrison Moves To Strategy Director, True
People on the Move, Fern Siegel - Tuesday, May 17, 2022
Harrison's remit is to shape the department as the business expands. ...
- Naysayer Will Arnett Hypes Catalogs (Not!) In Commercetools' First Campaign
Marketing Daily, Les Luchter - Tuesday, May 17, 2022
Arnett plays an anthromorphized version of a legacy commerce platform (think Salesforc ...
- Why TechTarget Is Thriving
Publishing Insider, Tony Silber - Friday, May 13, 2022
The media-and-lead-generation company covering the IT space says its 20% increase ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- BBDO Pitch: 'World Works' With ServiceNow
MAD, Fern Siegel - Monday, May 9, 2022
The cross-media campaign illustrates how ServiceNow's tech impacts many aspects of l ...
- Continuing Torrid Acquisition Pace, Endeavor Buys Microgrid Knowledge
Publishers Daily, Tony Silber - Monday, May 9, 2022
The acquisition will align with Endeavor's energy brands, such as T&D Worl ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- Front Office Sports Names Lisa Granatstein Chief Content Officer
Publishers Daily, Tony Silber - Wednesday, May 4, 2022
After almost 11 years at "Adweek," Granatstein will be responsible for helpi ...
- 'American Banker' Launches Premium Subscription Service
Publishers Daily, Tony Silber - Tuesday, May 3, 2022
Premium-access members receive online platform with news and analysis of the industr ...
- B2B Publisher Endeavor Business Media Acquires 84-Year-Old Putman Media
Publishing Insider, Tony Silber - Wednesday, May 4, 2022
The acquisition of Putman is one of the most significant in Endeavor ...
- HR Firm SHRM Expands Email Use To Reach At-Home Workers
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
The B2B effort includes new input on COVID-19 and working from hom ...
- B2B Marketing Fuels Growth For UK Businesses: Study
Around the Net in Email, Ray Schultz - Wednesday, April 27, 2022
B2B marketing is an important new business driver for 34% of ...
- RollWorks And Drift Partner On B2B Chat Platform
Email Marketing Daily, Ray Schultz - Wednesday, April 27, 2022
The integration allows brands to identify site visitors and deliver chat messag ...
- ON24 Acquires Vibbio, B2B Video Firm
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
The firm hopes to put video creation into the hands of salespeop ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Endeavor Business Media, In 6th Deal Of 2022, Acquires New South Research
Publishers Daily, Tony Silber - Wednesday, April 20, 2022
New South Research provides consumer and B2B market research in a wi ...
- 6sense Launches B2B Revenue Platform With Email Features
Email Marketing Daily, Ray Schultz - Wednesday, April 20, 2022
6sense Revenue AI will help B2B teams make insight-driven decisions, the compa ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Fumbling Leads: B2B Brands Need To Automate Their Processes
Email Insider, Ray Schultz - Monday, April 18, 2022
Pipeline is seen as the top 2022 challenge, and automation second, LeanDat ...