- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Fumbling Leads: B2B Brands Need To Automate Their Processes
Email Insider, Ray Schultz - Monday, April 18, 2022
Pipeline is seen as the top 2022 challenge, and automation second, LeanDat ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows
Email Insider, Ray Schultz - Monday, April 11, 2022
Video works well both in the pre- and post-purchase stages of t ...
- The Take On Intent Data: Most Firms Are Good At Using It
Email Insider, Ray Schultz - Tuesday, April 5, 2022
The biggest challenge is creating an overall strategy, Ascend2 reports. ...
- MeritB2B Changes Name To Anteriad In Rebranding
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
The company acquired True Influence in late 2021, one of three rece ...
- B2B 4:0: Let's Make It The Era Of Media Strategy
Marketing Insider, Phillip Katz - Thursday, March 31, 2022
Now it's time to put brand at the center and fully ado ...
- B2B Content Consumption Booms, With eBooks In First Place
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
Overall content registrations grew by more than 9% last year, NetLine repo ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This Year
Email Insider, Ray Schultz - Monday, March 28, 2022
Email platforms are among the top three platforms brands plan to inve ...
- Procell's B2B Campaign Pushes 'More' Battery Life In US, UK
MAD, Fern Siegel - Thursday, March 24, 2022
The integrated campaign, titled "Procell Battery Changer," uses deadpan ad humor ...
- Marketing To New -- And Smaller -- Post-Pandemic Segments
Marketing Insider, Harvey Chipkin - Thursday, March 24, 2022
For example, there are segments of business travel that might continue ...
- Future PLC Acquires 2 Social Media Companies
Publishing Insider, Tony Silber - Friday, March 25, 2022
Acquired companies are WhatCulture, a social-first brand focused on the gaming a ...
- B2B Brands Need To Move Beyond Old-Fashioned Lead Gen
Around the Net in Email, Ray Schultz - Tuesday, March 22, 2022
The linear lead-to-MQL approach used by many. B2B firms depends on bloated pipelin ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- Upland Software Adds Features To Its B2B Content Operations Platform
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The enhanced platform, Kapost, allows email approval attachments, the company says. ...
- Influential Media Association Issues Statement On Russian Invasion Of Ukraine
Publishers Daily, Tony Silber - Friday, March 11, 2022
SIIA, the association for the specialized information industry, did "urge caution ...
- How Email Deliverability Impacts B2B Brands
Around the Net in Email, Ray Schultz - Thursday, March 10, 2022
Email deliverability affects B2B marketers just as much as it does B2 ...
- Terminus Offers Account-Based Marketing Certificate Program
Email Marketing Daily, Ray Schultz - Thursday, March 10, 2022
B2B professionals who take five lessons followed by an exam will ea ...
- New Tool Allows Senders To Attach Audios To Emails
Around the Net in Email, Ray Schultz - Wednesday, March 9, 2022
RecordSnail, a tool now in beta, allows individuals to record messages a ...
- Look, No Hands: Marketing Automation Is Increasingly Used For Email
Email Insider, Ray Schultz - Tuesday, March 8, 2022
SMS marketing also saw a jump in usage from 2021 to 202 ...
- Rob Sanchez On The Pursuit OF B2B Intent Data
Around the Net in Email, Ray Schultz - Thursday, March 3, 2022
B2B marketers must be able to detect valuable leads who are in the midd ...
- Driving Data Home: How Small B2B Brands Create Demand
Email Insider, Ray Schultz - Thursday, March 3, 2022
Email is one of the B2B channels strengthened by data-driven marketing, RollWor ...
- B2B Marketers Plan To Increase Social Media Spending
Research Intelligencer, - Thursday, March 3, 2022
Social media is the second-biggest generator of sales leads for business-to-business marketer ...
- B2B: The Practical Side Of The Metaverse
Digital News Daily, Colin Kirkland - Monday, February 28, 2022
By helping large companies create and share extended reality content for virtual-reali ...
- Spectrum Reach Promotes 'One Advertising Partner And Done' B2B Campaign
MAD, Fern Siegel - Monday, February 28, 2022
The 30-second spots, created in-house, are airing in 88 markets across t ...
- LinkedIn To Acquire Oribi, Plans To Open Office In Tel Aviv
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
The acquisition of Oribi will bring analytics expertise -- helping marketers fi ...
- SalesboxAI Launches Platform To Identify ABM Demand Units
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
The new platform helps brands target buying group members from within ea ...
- Data-Driven Toil: B2B Brands Face Hurdles, And Few Excel At Demand Gen
Email Insider, Ray Schultz - Thursday, February 24, 2022
Only a third say their data allows them to make effective decisio ...
- CloudShare Integrates With Salesforce In Bid To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Tuesday, February 22, 2022
The integration will allow firms to end manual data transfers while providi ...
- B2B Data Firm Rhetorik Acquires Datarista
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Rhetorik data will be integrated into Salesforce, HubSpot, Microsoft Dynamics and Marketo ...