- Economist Group Gets Geometric Rebrand From Wolff Olins
MAD, Fern Siegel - Friday, February 18, 2022
The design creates a "red thread" theme between the different B2B bra ...
- Data Shows Significant Gap Between Perception And Performance Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is t ...
- Whipped-Up Demand: Email Is Top B2B Demand-Gen Tool
Email Insider, Ray Schultz - Tuesday, February 8, 2022
Email is by far the most-utilized demand-gen channel, but challenges abound a ...
- Validity Upgrades Solution For Helping Salespeople Access Data
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Data from multiple sources is consolidated in one view, the company s ...
- ZoomInfo Launches Account-Based Marketing Tool As Part Of Ops Suite
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
The new offerings include MarketingOS, SalesOS, OperationsOS, and RecruitingOS. ...
- Are You Ready For A Marketing Automation Platform?
Around the Net in Email, Ray Schultz - Friday, February 4, 2022
Marketing automation platforms streamline B2B marketing tasks like lead management, email campai ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- Why B2B Sales And Marketing Teams Need A New Model
Around the Net in Email, Ray Schultz - Wednesday, February 2, 2022
Most B2B brands use a “serial,” or linear approach to selling—marketing engag ...
- Social Climbing: Email Knocked From Top Slot With B2B Marketers
Email Insider, Ray Schultz - Monday, January 31, 2022
Social is now first, and email has slipped slightly as a sour ...
- Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
The move is part of a continuing realignment of its agency portfol ...
- 6sense Pulls In $200 Million In New Funding, Total Now At $426 Million
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
The company hopes to spend part of the funding on email servic ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind Social
Email Insider, Ray Schultz - Tuesday, January 18, 2022
Content marketers are stretched for time -- they spend 33 hours ...
- Active Interest Media Names 2 New Vice Presidents
Publishers Daily, Tony Silber - Monday, January 17, 2022
Julie Zub becomes vice president of AIM events, overseeing the company's Mari ...
- Considering Working With B2B Influencers? Read This First
Marketing Insider, Justin Levy - Monday, January 17, 2022
Tip #1: Influencer prowess is more than a number. ...
- A Product Review Of Salesforce Pardot
Around the Net in Email, Ray Schultz - Friday, January 14, 2022
Salesforce Pardot is B2B marketing software featuring AI-driven lead management and analytic ...
- IT Is It: Who To Target - In What Channels - When Selling Technology
Email Insider, Ray Schultz - Friday, January 14, 2022
Tech budgets are rising this year, and IT will lead the buyi ...
- B2B Pros Worry About Leads Getting To The Right Person, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 14, 2022
Over half doubt their firm's ability to deliver leads, and most la ...
- Endeavor Business Media Acquires ISE Magazine, Trade Show
Publishing Insider, Tony Silber - Wednesday, January 12, 2022
The ISE brand covers the wireless and wireline telecom network market a ...
- Blueprint For Engineers: They Still Read Email Newsletters, But Are Subscribing Less
Email Insider, Ray Schultz - Tuesday, January 11, 2022
Podcasts and video are on the rise, and supplier websites are deem ...
- B2B Company Endeavor Business Media Names Griffin President
Publishers Daily, Tony Silber - Wednesday, January 5, 2022
In her new post, Griffin will have expanded responsibilities, working alongside C ...
- New B2B Email Tool Combines Personalization, Brand Control, Company Says
Email Marketing Daily, Ray Schultz - Tuesday, January 4, 2022
The new tool from Brand Wings features brand-compliant templates and analytics, t ...
- Microsoft Fixes Email Delivery Block, But User Action Is Needed
Email Marketing Daily, Ray Schultz - Monday, January 3, 2022
The issue began at midnight on Jan. 1, stopping on-premise servers. Microso ...
- B2B Media's Moment: It's Diversified, Resilient And Hot
Publishing Insider, Tony Silber - Monday, December 27, 2021
B2B publishers have a built-in market that's not subject to whims a ...
- Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles
Email Insider, Ray Schultz - Thursday, December 23, 2021
Most companies are not using first-party data for email automation, Dun &am ...
- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Users of both can deliver digital experiences across audiences, the firm s ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- B2B Tech Sector Will Decline In 2022, But Rebound In 2023: Study
Email Marketing Daily, Ray Schultz - Monday, December 20, 2021
NPD forecasts a 2% in B2B tech sales, due in part ...
- IDG Acquires LeadSift, Ups Audience And Marketing Engagement For Its Brands
Publishers Daily, Tony Silber - Friday, December 17, 2021
This is IDG's third acquisition in 18 months focused on the data-and-marketi ...
- A Dirty Little Secret About B2B Marketing
Around the Net in Email, Ray Schultz - Thursday, December 16, 2021
Here’s a secret about B2B email marketing: The email li ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...