- How To Build Personas For B2B Emails
Around the Net in Email, Ray Schultz - Monday, December 13, 2021
Most B2B buyers prefer email for marketing communications from brands. But tho ...
- Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Email is not the leading channel -- that distinction belongs to soci ...
- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- Well-Known Online B2B Marketplace Thomas Is Sold To Xometry
Publishers Daily, Tony Silber - Wednesday, December 8, 2021
By acquiring Thomas, Xometry expects to expand its buyer and seller b ...
- ActiveCampaign Freshens Up Its B2B Customer Experience Platform
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
The new features include an easy-to-use email designer, the company says. ...
- Versium Partnership Will Add Digital Channels To ZeroBounce Email ID Service
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
Versium's technology will identify additional contact points for emails validated by ZeroBounc ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Digital News Daily, Colin Kirkland - Friday, December 3, 2021
With student athletes now legally allowed to monetize using their name, imag ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Performance Marketing Insider, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- Snuggly 'Smarketing': When B2B Sales And Marketing Are Fully Aligned
Email Insider, Ray Schultz - Friday, December 3, 2021
The two sides -- sales and marketing -- are fully integrated ...
- B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Performance scores have tightened, with buyers focusing on six key ingredients, Merk ...
- Selling The Outdoors: How Brands And Retailers Connect
Email Insider, Ray Schultz - Wednesday, December 1, 2021
Big-ticket dealers are driven by price and brand reputation when choosing manufacturer ...
- Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B Too
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2021
Organizers altered "weighting structure" and instructions to jurors to "make it cle ...
- Data Firm MeritB2B Acquires Intent ID Provider True Influence
Email Marketing Daily, Ray Schultz - Tuesday, November 30, 2021
The combined company will have over 500 employees globally, with MeritB2B C ...
- Mind Your P's And Q's: 4 Ways To Improve Your Email Results
Email Insider, Ray Schultz - Friday, November 26, 2021
Savvy subject lines, good puns, the right repetition are among the mov ...
- Data Co-op Operator Offers New Insights Tools For Publishers
Publishers Daily, Tony Silber - Wednesday, November 24, 2021
Bombora is rolling out an analytics suite, Company Surge Insights for Publisher ...
- Why You Need To Validate B2B Email Lists
Around the Net in Email, Ray Schultz - Wednesday, November 24, 2021
B2C marketers aren’t the only ones who should validate their email list ...
- Cold Email Marketing Mistakes That Can Kill A Deal
Around the Net in Email, Ray Schultz - Tuesday, November 23, 2021
Cold emailing can lead to six-figure deals. But the sender must n ...
- Shopping Your Own Data: The Uses And Hurdles Of Data-Driven Marketing
Email Marketing Daily, Ray Schultz - Thursday, November 18, 2021
First-party data can be used for adding customers to email marketing list ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Performance Marketing Insider, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products
Email Insider, Ray Schultz - Wednesday, November 17, 2021
Mobile activities range from search to purchase to follow-up, Rightpoint reports. ...
- Email Leads In Account-Based Marketing: Study
Email Marketing Daily, Ray Schultz - Tuesday, November 16, 2021
ABM is growing in popularity, but is not easy to achieve, Termin ...
- Marketing Has Top Role For B2B Mobile Apps
Research Intelligencer, - Tuesday, November 16, 2021
Instead of developing apps that are informational, businesses are adding more functionali ...
- LinkedIn Quietly Experiments With Product Pages To Boost Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
LinkedIn is experimenting with ways that businesses on its platform can encoura ...
- Workweek, New B2B Media Company, Puts Creators First
Publishing Insider, Tony Silber - Friday, November 12, 2021
Workweek's mission is to "entertain, educate, and connect the business community throu ...
- Partnership Expands Content, Ad Opportunities For Interactive Golf-Cart Network
Digital News Daily, Karlene Lukovitz - Thursday, November 11, 2021
The Shark Experience platform, featuring interactive golf-cart screens across 360 U.S. go ...
- Vimeo Buys Wirewax, Wibbitz For Shoppable And AI Video Creation Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
Vimeo is expanding its offerings via Wirewax, which lets marketers and oth ...
- Demandbase Brings New B2B Data Capabilities To Microsoft CDP
Email Marketing Daily, Ray Schultz - Monday, November 8, 2021
Microsoft clients can leverage InsideView and DemandMatrix products to send email a ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Performance Marketing Insider, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Tech Media Company TechTarget Reports Strong Q3 Performance
Publishers Daily, Tony Silber - Wednesday, November 3, 2021
TechTarget announced revenue of about $70 million for the quarter, up 9 ...