Marketing Has Top Role For B2B Mobile Apps

  • by November 16, 2021

As millennials get promoted into managerial roles, they seek the same digital experiences in the workplace they have in their personal lives – namely, with mobile apps.

Enterprise corporations, which cater to other companies as business-to-business (B2B) marketers, are becoming “mobile-first” as part of their longer-term “digital-first” strategy, according to …

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