- B2B Publisher CyberRisk Alliance Buys Media Brands Serving Outsource IT Space
Publishers Daily, Tony Silber - Tuesday, November 2, 2021
The expansion underscores CyberRisk's efforts to offer services that inform and facilita ...
- ActiveCampaign Debuts Product To Automate Sales Engagement
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
A new tool unifies data and allows sales teams to send one-to-o ...
- Email Tipsheet: Improvements And Challenges For 2022
Email Insider, Ray Schultz - Monday, November 1, 2021
Most firms are using personalization, but many admit they need to g ...
- B2B Brands Are Offered A Free Data Audit
Email Marketing Daily, Ray Schultz - Thursday, October 28, 2021
Terminus says B2B data is often painfully inaccurate, and claims its C ...
- Skona Adds Coinme, Others To Its Client Roster
Accounts on the Move, Steve McClellan - Friday, October 22, 2021
Independent creative agency
Sköna has been hired by six new te ...
- Dow Jones Data Identifies B2B Content-Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, October 25, 2021
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Sales And Marketing Cool: Both Believe The Other Side Is Doing Fine
Email Insider, Ray Schultz - Monday, October 25, 2021
Old enemies sales and marketing now get along -- but salespeople fa ...
- ABM Snails: B2B Brands Fail To Achieve Marketing Maturity
Email Insider, Ray Schultz - Thursday, October 21, 2021
Most ABM leaders say their marketing strategy misses the mark, Integrate a ...
- A Guide To Automation In B2B Marketing
Around the Net in Email, Ray Schultz - Wednesday, October 20, 2021
Automation is an ever-more popular tool in B2B marketing. But just wh ...
- RevOps Platform Openprise Snares $16 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Openprise will use the funding to pursue RevOps adoption and automated proces ...
- Todd Love Named Chief Commercial Officer At MeritB2B
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
Love is a co-founder of Compass Marketing, which was acquired by MeritB ...
- DemandScience Offers B2B Marketers New Service To Drive Engagement
Email Marketing Daily, Ray Schultz - Friday, October 8, 2021
Contacts can be pinpointed based on their recent email and phone engagemen ...
- 6sense Acquires B2B Data Firm Slintel In Rev-Tech Move
Email Marketing Daily, Ray Schultz - Wednesday, October 6, 2021
Slintel tracks 50 million emails while providing B2B technographic and contact d ...
- Industry Dive Buys 'Ladders' Newsletter For Well-Paid Professionals
Publishers Daily, Ray Schultz - Friday, October 1, 2021
The title's 2.2 million subscribers will now receive Industry Dive newsletters bas ...
- B2B Purchasers Are Consuming More Content Before Buying
Email Marketing Daily, Ray Schultz - Friday, October 1, 2021
But most B2B purchasers are receiving irrelevant content, durhamlane and Cyance repo ...
- Terminus Acquires Zylotech, Offers B2B Customer Data Platform
Email Marketing Daily, Ray Schultz - Thursday, September 30, 2021
Customer data platforms are becoming more widely adopted in B2B "as compani ...
- Advertiser Perceptions Reorganizes Intel Team: Expands Into CTV, Trust, Identity, Etc.
MediaDailyNews, Joe Mandese - Thursday, September 30, 2021
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoti ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Zendesk Sell Forms B2B Marketing Integration With Act-On Software
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
The partnership will fuel email marketing campaigns and email use by individu ...
- Martech Tooling Around: Teams Have Too Many Solutions To Deal With
Email Insider, Ray Schultz - Monday, September 20, 2021
Email is the most used tool -- but marketers agree that consolidati ...
- Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
RTBlog, Joe Mandese - Monday, September 20, 2021
"What am I doing?," asks Dave, your next new competitor, in o ...
- Leaders And Laggards: Who's Doing Well With Account-Based Marketing
Email Insider, Ray Schultz - Thursday, September 16, 2021
High performers are much more likely than low performers to solve proble ...
- What A Way To B2B: Business Marketers Excel At Automation
Email Insider, Ray Schultz - Tuesday, September 14, 2021
B2B brands are at least slightly better at implementing marketing automation, Ascen ...
- List Of Businesses That Received PPP Loans Is Being Offered
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
DatabaseUSA offers email addresses and other data on firms, including loan s ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Performance Marketing Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- The B2B Binge: Brands Are Spending More On Marketing This Year
Email Insider, Ray Schultz - Friday, September 3, 2021
Targeting is biggest factor in driving decisions, Apple's mobile opt-in policy n ...
- MeritB2B Appoints Candito As Demand Generation VP
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
Candito previously worked at IBM, Red Hat and Eaton. As digital dema ...
- 6sense Acquires Fortella In B2B RevTech Transaction
Email Marketing Daily, Ray Schultz - Tuesday, August 31, 2021
Account engagement platform 6sense has acquired Fortella, an AI-based revenue intelligence fir ...
- The Case For B2B Demand Centers
Around the Net in Email, Ray Schultz - Friday, August 27, 2021
Big B2B brands like Microsoft and Intuit are creating demand centers, encompassi ...
- RollWorks Collaborates With Bombora, KickFire And G2 To Provide Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
RollWorks is also investing in firmographic data identification and IP domain resolut ...