• by Ray Schultz , December 7, 2021

Email validation service ZeroBounce is expanding its digital scope by partnering with the first-party data company Versium in a two-way collaboration.  

Versium's technology will identify additional contact points for ZeroBounce-validated emails, enabling ZeroBounce to reach its audience across all channels -- including digital advertising and the “walled gardens” of social media, the firms say. 

The new partnership builds on an existing relationship: Versium has been a user of ZeroBounce’s email verification service for several years. 

“We've been fortunate to call them a customer and now, a key partner in our shared efforts to bring greater impact and efficiency to both B2C and B2B marketers,” states ZeroBounce CEO Liviu Tanase.

The ZeroBounce system detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses, the company claims. 

The service “ensures that our customers are sending email that can be successfully delivered and that digital advertising is reaching the appropriate targets,” states Chris Matty, founder and chief revenue officer, Versium.

The email verification market is growing because of the increasing focus of B2B marketers, it adds. 

“In the digital world, and especially today during this work-from-home paradigm, email is a dominant form of communication and a digital identifier—used as a means to target online advertising,” Matty says.