Terminus Offers Account-Based Marketing Certificate Program

Account-based engagement platform Terminus has launched an account-based marketing (ABM) course and certification program. 

The course consists of five lessons, followed by a timed, multiple-choice exam. Those who pass will earn a certificate and a digital badge. 

The five lessons are:

  1. The Modern Approach to B2B Marketing
  2. Operationalizing Your ABM Strategy
  3. Laying the Groundwork for ABM
  4. Assessing Your Readiness for ABM
  5. Launching Your First ABM Program

The course is free to all existing customers and partners with their Terminus subscription via Terminus Academy. Non-customers can gain access for free with registration. 

Terminus reported in its 2021 State of Modern Marketing study that 87% of marketers agree that traditional lead strategies need to be backed up by account-based marketing.

The company seeks to equip B2B marketers with “the knowledge and tools necessary to drive their ABM success,” says Tim Kopp, CEO of Terminus.

“Every day, we come across experienced marketers who say they have their own ABM program already in place,” Kopp says. “But many times, they’re not maximizing their program with a proper multichannel, data-driven strategy.” 

 

 

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