PathFactory Names Christine Polewarczyk To Senior Product Marketing, Research Role

Intelligent content platform PathFactory has hired Christine Polewarczyk as senior vice president, product marketing and research. 

Polewarczyk joins PathFactory from Forrester, where she owned and led the B2B content research agenda. 

She will be tasked with helping clients provide content experiences that accelerate the buyer journey."

Dev Ganesan, CEO and president of PathFactory, cited Polewarczyk’s “knowledge of the content ecosystem in B2B marketing and sales.”

Prior to joining Forrester, Polewarczyk served at such firms as SiriusDecisions,, SDL, Cisco, SAP, and TechTarget in various leadership and consulting roles. 


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