A B2B retail solutions marketplace was launched
on Friday.
The new marketplace, Plum, features over 50 retail solutions from third-party providers.
At launch, the marketplace lists tools in six categories: retail auditing,
merchandising, product trial, insights, ecommerce, and marketing.
Professionals can purchase solutions, manage projects, and view results on Plum, the company says.
"Traditionally, retail solutions have made companies jump through too many hoops,” states Plum CEO and Co-Founder, Rick West. “If cars can be purchased online with just a few
clicks, why not retail solutions?"
At the start, the Plum lineup includes such offerings as:
- Aisle 9--Brand and product photography
- Customer
Impact—Third-party retail merchandising services
- Observa - Third-party retail merchandising services
- Retevo - On-shelf intelligence and
analytics
- Webata - Intelligence and performance analytics for Walmart suppliers
- Field Agent - Location-specific auditing, trial and reviews
West adds, "Amazon has trained shoppers to prefer self-education and self-service to sales presentations, even for large or complex purchases. We're focused on becoming the one-stop shop for
everything companies need to win at retail.”