- RollWorks Debuts Contact Tool For B2B Sales
Email Marketing Daily, Ray Schultz - Friday, November 4, 2022
Salespeople can move prospects into sequences based on behaviors in the sal ...
- How LinkedIn Prioritizes B2B Buyer Privacy
Performance Marketing Insider, Laurie Sullivan - Thursday, November 3, 2022
LinkedIn says it will continue to invest in innovative tech to he ...
- Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
Snap's partnership with BigCommerce allows U.S. merchants to directly integrate their sto ...
- How B2B Selling Has Changed: An Interview With Ruth Stevens
Around the Net in Email, Ray Schultz - Monday, October 31, 2022
B2B buyers are more comfortable buying from someone they never met. B ...
- Moving Away From B2B Focus On Leads
Around the Net in Email, Ray Schultz - Friday, October 28, 2022
It's time for B2B marketers to move on from lead-centered tactics. Instea ...
- Brands Are High On Account-Based Marketing, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, October 27, 2022
Almost all marketers say account-based marketing is important, and most feel the ...
- 'Vision Magazine,' B2B Print Title For Produce Market, Debuts this Month
Publishers Daily, Ray Schultz - Thursday, October 27, 2022
Appearing every two months, the new magazine will serve executives at retailer ...
- Google Alum Nicholas Weaver Named DISQO VP Of Engineering
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Nicholas Weaver has joined customer-experience intelligence platform DISQO to spearhead development ...
- Seek AI Inc. Provides New SaaS Platform For B2B Brands
Around the Net in Email, Ray Schultz - Wednesday, October 19, 2022
Data analytics platform Seek AI Inc. is offering a new SaaS platfo ...
- CaliberMind Debuts New Funnel Tools For B2B Marketers
Email Marketing Daily, Ray Schultz - Wednesday, October 19, 2022
CaliberMindFunnels blends data from every touchpoint, the company says. ...
- Foundry Launches B2B Intent-Data Product
Publishers Daily, Ray Schultz - Wednesday, October 19, 2022
Foundry Intent is the company's first product launch since it acquired da ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small Partners
Email Insider, Ray Schultz - Tuesday, October 18, 2022
While a third of brands get 40% or their revenue from loc ...
- WebFX Acquires Nutshell, CRM-Email Platform for SMBs
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Digital services firm WebFX has acquired CRM/email marketing platform Nutshell, which hel ...
- Canadian Firm Vendasta Acquires Boston Tech Company Yesware
Email Marketing Daily, Ray Schultz - Monday, October 17, 2022
Vendasta has acquired Yesware, a private Boston-based firm that offers tools f ...
- Clearbit Unveils Intent Data Platform
Email Marketing Daily, Ray Schultz - Thursday, October 13, 2022
B2B intelligence platform Clearbit has launched a tool called Capture that ...
- B2B Budgets Check Out: They Are Flat Or Lower For Over Half Of Firms
Email Insider, Ray Schultz - Wednesday, October 12, 2022
A third of marketing teams have fewer people than they did ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- Danish Email Firm Go Autonomous Raises EUR3.1M
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
The bootstrapped company hopes to enter the U.S. market. ...
- ECI Software Solutions Acquires ES Tech Group
Email Marketing Daily, Ray Schultz - Friday, October 7, 2022
The move strengthens ECI's service offerings for small and medium-sized B2B companie ...
- Folloze Offers Enhanced B2B Buyer Experience Platform
Email Marketing Daily, Ray Schultz - Friday, October 7, 2022
The tool has been strengthened through an integration with 6sense, the compa ...
- Tidying Up: B2B Brands Simplify Their Tech Stacks In Face Of Downturn
Email Insider, Ray Schultz - Thursday, October 6, 2022
And most are focusing on profitable channels like email, Twilio Segment repo ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- The Content Diet: How Brands Are Trying To Engage Consumers
Email Insider, Ray Schultz - Wednesday, October 5, 2022
Interactive email is rated the most effective channel in driving engagement, Ascen ...
- 6sense Debuts B2B Email Tool And Other Solutions
Email Marketing Daily, Ray Schultz - Wednesday, October 5, 2022
The email product has produced positive results for firms testing it ...
- The Dependables: Tech Marketers Are Focusing More On Existing Customers
Email Insider, Ray Schultz - Tuesday, October 4, 2022
Most technology firms have set higher revenue goals for past buyers, All ...
- Partner Marketing On The Upswing For Tech Firms, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 4, 2022
Foundry's 2022 Partner Marketing Study finds that 88% of companies view partn ...
- LinkedIn Ads Latest Features
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 29, 2022
LinkedIn released updates for Pages on Wednesday, along with tools for advertise ...
- Consultancy Forms To Help Brands Work With Twilio
Email Marketing Daily, Ray Schultz - Tuesday, September 27, 2022
Stitch was founded to assist in using Twilio SendGrid, Twilio Segment a ...
- CPRA, Rue The Day: Tough New Rules Are About To Hit The Healthcare Field
Email Insider, Ray Schultz - Monday, September 26, 2022
There is no B2B exemption as there was under the CCPA, D ...
- Changing B2B Marketing Trends: The Top Seven
Around the Net in Email, Ray Schultz - Friday, September 23, 2022
B2B marketing is changing as technology advances and other shifts occur. He ...