- Some B2B Firms Overlook PR, But Most Claim Benefits, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 30, 2022
Marketers say public relations is responsible for 74% all new business opportunitie ...
- B2B Platform Omni.us Launches $2M Crowdfunding Campaign
Email Marketing Daily, Ray Schultz - Tuesday, December 27, 2022
B2B email company Omni.us has launched a WeFunder campaign in hopes ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 23, 2022
Almost all B2B teams are confident about the year to come, b ...
- When Does It Pay To Take A Risk In Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent Signals
Email Insider, Ray Schultz - Wednesday, December 21, 2022
Over half of companies feel their signal mix is less than idea ...
- Consumers Are Anxious This Holiday Season, And Are Spending Less, Study Finds
Email Marketing Daily, Ray Schultz - Monday, December 19, 2022
Many consumers will be working or at least checking work emails, Afl ...
- Making Sense Of Demand Gen And Lead Gen
Around the Net in Email, Ray Schultz - Friday, December 16, 2022
B2B marketers frequently discuss demand gen and lead gen. But what’s t ...
- Chatbots Work Best With Email Drip Campaigns: Study
Email Marketing Daily, Ray Schultz - Thursday, December 15, 2022
Chatbots are growing in popularity, but email remains the most popular chann ...
- Metaverse And Web3 New Year's Predictions, With Flox Founder Jaie Genadt
Digital News Daily, Colin Kirkland - Tuesday, December 13, 2022
Jaie Genadt is co-founder of Flox, an emerging metaverse events platform design ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Integrate And 6sense Partner On Account-Based Marketing
Email Marketing Daily, Ray Schultz - Tuesday, December 13, 2022
Mutual clients like Tipalti will increase their efficiency and orchestration through t ...
- Data Reboot: B2B Services Firm Anteriad Has A New Name And A New Look
Email Insider, Ray Schultz - Friday, December 9, 2022
Anteriad, the former Merit Direct, is now a data-driven company that hel ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 9, 2022
Email is one of the main channels used, and email addresses a ...
- Bah, Budgets: B2B Brands Approach 2023 With Strained Resources
Email Insider, Ray Schultz - Thursday, December 8, 2022
Only 10% have what they need to be successful in 2023, b ...
- Startup Offers B2B Benchmarking Service
Email Marketing Daily, Ray Schultz - Friday, December 2, 2022
Chris Golec, who worked on account-based marketing technology for Demandbase, has start ...
- Demandbase Offers Free Tool For Identifying Unknown Web Visitors
Email Marketing Daily, Ray Schultz - Thursday, December 1, 2022
B2B firms can use the solution to improve visibility into traffic, t ...
- B2B Cheer: Enterprise Firms Are Coming Back And Most Are Spending On Technology
Email Insider, Ray Schultz - Wednesday, November 30, 2022
Almost 90% of B2B firms are increasing their technology spend, and ov ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- B2B Block: Most Firms Aren't Monetizing Content, And Lack Management Tools
Email Insider, Ray Schultz - Tuesday, November 15, 2022
But most B2B marketers say content marketing is more important than ...
- Integrate Adds Targeting Tools To Its ABM Platform For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, November 15, 2022
ABM is hard to get right, but it can be done wi ...
- Roli Saxena Named CEO Of NextRoll
Email Marketing Daily, Ray Schultz - Monday, November 14, 2022
Saxena, who had served as president of AdRoll for more than ...
- Entrepreneur & Agency Veteran Stedman's Latest Startup: The Imaginarium
Mediapsssst, Richard Whitman - Friday, November 11, 2022
The B2B agency will create content for LinkedIn and other digital med ...
- B2B Marketers Forecast Spending Increases In 2023
Email Marketing Daily, Ray Schultz - Thursday, November 10, 2022
Email -- while a widely implemented strategy -- is not getting mu ...
- Podcasts Take Over As A Top B2B Channel
Around the Net in Email, Ray Schultz - Wednesday, November 9, 2022
Podcasts are now a top channel for B2B content. A study ...
- Ina Garten, Williams Sonoma Team Up For Thanksgiving
Marketing Daily, Sarah Mahoney - Tuesday, November 8, 2022
The Barefoot Contessa offers exclusive turkey tips, contests and virtual events. ...
- How The B2B Buying Journey Has Changed, And How To Handle It
Around the Net in Email, Ray Schultz - Monday, November 7, 2022
The B2B buyer journey now includes emails, chatbots, video conference calls a ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- RollWorks Debuts Contact Tool For B2B Sales
Email Marketing Daily, Ray Schultz - Friday, November 4, 2022
Salespeople can move prospects into sequences based on behaviors in the sal ...