• by Ray Schultz , March 14, 2023

Outward Media Inc. (OMI) has expanded its B2B database to include 117 million manager- and professional-level contacts with validated email addresses. 

The database provides 87 million small- and medium-size businesses.

The company removed more than 13 million invalid contacts due to data decay resulting from the COVID-19 pandemic and the Great Resignation, as the database continued to grow. 

OMI also offers an acquisition email campaign management service focused on successful delivery. It routinely performs database cleansing, including analyzing, validating, purging, updating, and replacing data, it says. 

In addition, OMI has partnered with firms such as Snowflake and LiveRamp, to offer anonymized data options to address privacy concerns.