SalesLoft Applies Generative AI To Email Sales Workflow

Sales engagement platform SalesLoft has unveiled several new capabilities, including AI generative text. 

Marketers can now use the platform to create email content via Salesforce’s AI generative text tool that helps firms achieve best practices using cadence templates and auto-generated emails. 

Sellers can proceed from a blank page to an email template with an effective value proposition and call-to-action, freeing them to spend more time on core selling activities, SalesLoft says. 

In addition, the company will offer support in French, German and Spanish across its platform. 

For client JobTeaser, “having the SalesLoft platform available in the native language of our revenue team is going to unlock seller productivity and accelerate the sales process even further,” says Nicolas Ferreira, head of inside sales at JobTeaser. 

Another improvement to the platform is an enhanced Outcomes Dashboard. This allows managers and sales leaders to track team and individual performance against metrics like closed-won revenue, opportunities created and meetings booked, SalesLoft says. 

"Sales teams face a challenging selling environment and have a disparate set of technologies to work with,” says Ellie Fields, chief product and engineering officer at SalesLoft. There's tremendous potential to make a seller's workflow easier and more effective.”



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