- B2B Channel Wrestling: Which Is First, Email Or Direct Mail?
Email Insider, Ray Schultz - Tuesday, September 10, 2019
Statistics show that marketers rate paper mail as more efficient than emai ...
- Pitney Bowes CMO On The Brand's Online Targeting
Around the Net in Email, Ray Schultz - Friday, September 6, 2019
Pitney Bowes uses all channels in its efforts to target and enga ...
- Mmojo Offers B2B Company Finder As Companion To Email Service
Email Marketing Daily, Ray Schultz - Friday, September 6, 2019
Mmojo's Company List Builder allow brands to choose prospective clients based ...
- DealSignal Offers B2B Tool To Help Salesforce Users Enrich Leads
Email Marketing Daily, Ray Schultz - Friday, August 30, 2019
DealSignal's CRM Data Health can help B2B brands verify audience data, t ...
- Smart Decision Employs oneQube To Help It Reach Audiences
Email Marketing Daily, Ray Schultz - Thursday, August 29, 2019
Smart Decision serves the LED lighting and CBD markets, both B2B a ...
- Moving B2B Leads From Download To Conversion
Around the Net in Email, Ray Schultz - Wednesday, August 28, 2019
Good work -- you’ve gotten the prospect to download your lead magne ...
- Leading The Pack: How Brands Drive Quality Leads
Email Insider, Ray Schultz - Tuesday, August 27, 2019
Email marketing is the second most-used lead-generation tactic, second only to soci ...
- Annalect's LinkedIn Data Integration Provides Insights Into Content For Business Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, August 26, 2019
LinkedIn is offering brand marketers more data to build content. Omnicom's glob ...
- Leadspace Builds On Its B2B Salesforce Integration
Email Marketing Daily, Ray Schultz - Monday, August 26, 2019
Leadspace is offering new features to users of its Leadspace for Salesfor ...
- How Intent Data Measures Campaign Awareness
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2019
Just Media used data from a coop of 4,000 online websites ...
- PureB2B Launches Content Platform For B2B Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
The new service, PureContent, allows users to create content in multiple format ...
- Working Hard Or Hardly Working, Automation Helps
Email Insider, Ray Schultz - Monday, August 19, 2019
Workers spend too much time dealing with excessive emails and manual processe ...
- Coping With Blockages In The Marketing Funnel
Around the Net in Email, Ray Schultz - Friday, August 16, 2019
Few marketing funnels are without friction points that can slow the fl ...
- Study: Texting Is More Efficient Than Email
Email Marketing Daily, Ray Schultz - Thursday, August 15, 2019
People respond more quickly to texts than they do to email, ...
- Email The Basis Of Paperless B2B Payment Service
Email Marketing Daily, Ray Schultz - Thursday, August 15, 2019
Bento Pay is designed to disrupt a field that has long reli ...
- UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Consumers have a host of concerns, from search engines and marketplaces ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- The Big Seven: Questions To Ask When Changing Your Email Platform
Email Insider, Ray Schultz - Wednesday, August 7, 2019
Messaging Architects lists points that must be considered when switching vendors a ...
- Outlining The Art Of B2B Storytelling
Media Insider, Cory Treffiletti - Wednesday, August 7, 2019
To tell a great story, you start with a world and ...
- B2B Buyers Prefer Email, But That's Only One Of Their Demands, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 6, 2019
Purchasers are influenced by price, especially when it's tailored for them, Sa ...
- Academic Lunacy: Professors Send Fake Emails To VCs
Email Insider, Ray Schultz - Monday, August 5, 2019
A research project designed to uncover discrimination by startup investors didn't fi ...
- The Best Times To Email In B2B
Around the Net in Email, Ray Schultz - Friday, August 2, 2019
Timing is just as important in B2B as it is in B2 ...
- The Hottest B2B Trends Of 2019
Around the Net in Email, Ray Schultz - Wednesday, July 31, 2019
B2B marketers can’t afford to only meet the needs of customers—they ha ...
- Future Plc Acquires SmartBrief For $45M To Start
Email Marketing Daily, Ray Schultz - Monday, July 29, 2019
SmartBrief Publishes over 200 email newsletters and serves 6 million readers over ...
- InsideView Adds Features To Replace Data.com
Email Marketing Daily, Ray Schultz - Friday, July 26, 2019
Salesforce product will not be renewed after July 31, and the mark ...
- Hero Digital Acquires B2B Agency Bulldog Solutions
Email Marketing Daily, Ray Schultz - Tuesday, July 23, 2019
Hero Digital will gain additional B2B expertise while achieving growth in Austi ...
- Chorus Integrates B2B Sales Tech With HubSpot CRM
Email Marketing Daily, Ray Schultz - Friday, July 19, 2019
The company's platform is also now integrated with Amazon Connect and ShoreT ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- B2B Buyers Demand Personalization Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 17, 2019
Many will pay more for personalized offers and pricing, PROS reports. ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct a ...