- Global B2B Firms Say It's Tough Producing Content
Marketing Daily, Ray Schultz - Friday, October 25, 2019
Many B2B teams find it challenging when entering new markets or channel ...
- Nearly One In Three B2B Marketers Admit To Delivering Poor Digital Experiences
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
A survey by Episerver has seen nearly one in three B2B markete ...
- Essendant Unveils Email And Personalization Tools For Resellers
Email Marketing Daily, Ray Schultz - Thursday, October 24, 2019
One new product, Email Sales Pro, offers targeting based on six differe ...
- Email Is The Main Lead Nurturing Tool: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 23, 2019
Email engagement is the top content marketing metric, the Content Marketing Institu ...
- Making Fun Of Yourself In B2B
Around the Net in Email, Ray Schultz - Tuesday, October 22, 2019
Mailchimp has made fun of itself by setting up nonsensical brands wi ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the compa ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- B2B Data Gulch: Brands Lack Solid Acquisition Strategies
Email Insider, Ray Schultz - Thursday, October 17, 2019
Brands' challenges include old data and a lack of time to devel ...
- One In Three B2B Marketers Cite Data As Critical Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 16, 2019
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Validity Updates Return Path Email Marketing Tools
Email Marketing Daily, Ray Schultz - Tuesday, October 15, 2019
Firms can improve their Gmail and G-Suite inbox placement and access automat ...
- Hearst To Operate 'Autoweek' Digital Businesses, Crain Communications Ends Print Magazine
Publishers Daily, Sara Guaglione - Monday, October 14, 2019
The Hearst Autos division, which oversees 'Car and Driver' and 'Road &am ...
- North Star HQ Pitches LinkedIn Tool, Saying Email Doesn't Work
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Lead Pilots helps brands automate their LinkedIn campaigns while being GDPR-compliant, t ...
- Is B2C Marketing Really Different From B2B Marketing?
Media Insider, Cory Treffiletti - Wednesday, October 9, 2019
To be honest, I think the demarcation is unnecessary. Marketing is abo ...
- New Tool Lets B2B Brands Use Data To Fuel Retargeting In Social Media
Email Marketing Daily, Ray Schultz - Monday, October 7, 2019
Account Based Retargeting from 6sense helps firms create audiences in platforms su ...
- Deluxe Corp. To Provide Hostopia Email And Other Services Via Ingram Micro
Email Marketing Daily, Ray Schultz - Friday, October 4, 2019
The deal will help Deluxe continue its transition from manufacturing to ...
- Startup Helps B2B Brands Personalize Marketing
Around the Net in Email, Ray Schultz - Thursday, October 3, 2019
Mutiny, a marketing startup, is helping B2B brands deliver personalized sales messag ...
- Engagio Offers New ABM Targeting Tool For B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, October 2, 2019
Engagio Orchestrate allows sales and marketing teams to collaborate, while drawing da ...
- You've Heard Of BEC Attacks: Watch Out For VEC
Email Marketing Daily, Ray Schultz - Wednesday, October 2, 2019
Vendor email compromise attacks are designed to get victims to pay fraudule ...
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020
MediaDailyNews, Melynda Fuller - Tuesday, October 1, 2019
As B2Bs compete with more convenient and aggressive consumer-focused experiences, they ha ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Pet ...
- BrightTALK Debuts B2B Intent Tool
Email Marketing Daily, Ray Schultz - Friday, September 27, 2019
Brands can gauge intent and buying interest based on viewing and pri ...
- SugarCRM Offers New Data Integration Service For Sales Reps
Email Marketing Daily, Ray Schultz - Friday, September 27, 2019
Sugar Connect serves data to sales reps when they are communicating wi ...
- The Email Generations: All Age Groups Prefer Email Over Messaging Apps
Email Insider, Ray Schultz - Thursday, September 26, 2019
Workers cite email's convenience and flexibility. And they dislike switching between app ...
- Email Credentials: Twilio's CMO On The SendGrid Integration
Email Insider, Ray Schultz - Wednesday, September 25, 2019
Sara Varni has one email newsletter for developers and may start anoth ...
- Employees Open Only 60% Of The Emails They Get: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 18, 2019
Work inboxes are being barraged with CC'd and forwarded emails, Hiver repo ...
- Content Hurdles Frustrate B2B Marketers: Study
Email Marketing Daily, Ray Schultz - Tuesday, September 17, 2019
Personalization is the biggest challenge, and many firms don't have enough conten ...
- Salesforce Debuts Manufacturing Cloud To Provide Unified View of Market Demand
Email Marketing Daily, Ray Schultz - Monday, September 16, 2019
New tools include sales agreements and account-based forecasting, the company says. ...
- SEO, Paid-Search Education Crammed Into Enterprise Business Model
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2019
Directive Consulting, a global enterprise search marketing agency, will launch a full-learni ...
- The Four Worst Software Marketing Mistakes
Around the Net in Email, Ray Schultz - Wednesday, September 11, 2019
Software marketers make many mistakes in their copywriting. Promises such as gre ...
- DiscoverOrg Rebrands As ZoomInfo, Offers New B2B Data Platform
Email Marketing Daily, Ray Schultz - Wednesday, September 11, 2019
One new feature, resulting from the recent NeverBounce acquisition, is email validatio ...