- How Email Can Boost B2B Sales
Around the Net in Email, Ray Schultz - Tuesday, January 28, 2020
Email remains a key element in B2B marketing. But as with B2 ...
- Demandbase Adds Automation Feature To Account-Based Marketing Platform
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
Dynamic Audiences can help firms send content based on offline and onli ...
- Why Lead Generation Programs Are Dying A Slow Death
Around the Net in Email, Ray Schultz - Monday, January 27, 2020
B2B buying behavior has changed: Buyers are delaying filling out contact registrati ...
- Follow Up By Email After Meeting Clients
Around the Net in Email, Ray Schultz - Monday, January 27, 2020
Resale rates improve when B2B sellers sent an email follow-up after meeting ...
- The Top Five Hurdles Faced By B2B Marketers
Around the Net in Email, Ray Schultz - Thursday, January 23, 2020
B2B brands have many challenges, from generating quality leads to proving RO ...
- PathFactory And 6sense Partner To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The arrangement will help account-based marketers identify accounts interested in buying. ...
- MeritDirect Founder Ralph Drybrough Dies
Marketing Daily, Ray Schultz - Wednesday, January 22, 2020
The retired B2B specialist was known as a tough competitor and ...
- Nudge.ai, Customer Identity Startup, Is Closing: Report
Digital News Daily, Ray Schultz - Tuesday, January 21, 2020
The co-founders of Nudge.ai tell users they were not able to bui ...
- B2B Service Firm 6sense Pulls In $40 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Wednesday, January 15, 2020
The funding will help fuel growth in 2020 as 6sense helps B ...
- B2B SMBs Are High On The Economy, Alibaba Survey Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 14, 2020
But most small businesses are still using traditional marketing tools like emai ...
- CoreMedia Releases B2B App For Cross-Channel Content Management
Digital News Daily, Ray Schultz - Monday, January 13, 2020
The new product allows brands to maintain consistent experiences in email newslette ...
- Greetings That Put Your Nerves On Edge: What Never To Say In An Email
Email Insider, Ray Schultz - Friday, January 10, 2020
A Perkbox survey identifies the best and worst email greetings and sign-o ...
- Certain Names Huddleston As VP Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, January 7, 2020
Huddleston's team will help businesses use data and automation to market eve ...
- Email Tops In B2B Lead Generation, Nurturing: Study
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email produces B2B leads with the highest ROI, according to a Chi ...
- How To Engage B2B Customers With Email
Around the Net in Email, Ray Schultz - Friday, December 27, 2019
Just like consumers, B2B customers are irritated by badly done emails. ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and N ...
- Email Still Top B2B Channel, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 18, 2019
Over half of all B2B budgets will be flat in 2020, Sagefr ...
- ABM Provider Terminus Acquires Sigstr, Email Signature Platform
Email Marketing Daily, Ray Schultz - Tuesday, December 17, 2019
The merger will allow clients to align account-centric messaging, including email, Termin ...
- Email Figures In All Stages Of ABM, But There Are Challenges Overall, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 11, 2019
B2B brands spend an average of 29% of their marketing budgets ...
- Our ABM: How A Company Took Its Own B2B Marketing Advice
Email Insider, Ray Schultz - Monday, December 9, 2019
Clients were doing it, so Sigstr determined that it had to ta ...
- ClearSlide Adds Email Tools For Sales/Marketing Teams
Email Marketing Daily, Ray Schultz - Friday, December 6, 2019
ClearSlide clients can compose and edit personalize emails and utilize an AI-power ...
- Terminus Names Tim Kopp As Its CEO And Chairman
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Terminus CEO and co-founder Eric Spett will continue to serve on t ...
- Marketo Engage Integrates With Exceed.ai
Email Marketing Daily, Ray Schultz - Tuesday, December 3, 2019
The integration with Exceed.ai allows Marketo Engage users to automate sales conversation ...
- Five 2020 B2B Marketing Trends
Around the Net in Email, Ray Schultz - Monday, December 2, 2019
With B2B marketers gearing up for 2020, here are five trends th ...
- How To Make Engineers Happy
Email Insider, Ray Schultz - Friday, November 29, 2019
A third of engineers will scan email newsletters for interesting subject lin ...
- Email Tops B2B Channel List For Customers: Study
Email Marketing Daily, Ray Schultz - Friday, November 29, 2019
The least desired communication option is the phone, Episerver reports. ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified lea ...
- How And When To Schedule B2B Holiday Emails
Around the Net in Email, Ray Schultz - Wednesday, November 27, 2019
Conventional wisdom says that B2B emails should arrive during work hours. That ...
- CMO Of 6sense On B2B Marketing
Around the Net in Email, Ray Schultz - Wednesday, November 27, 2019
Latane Conant, CMO of 6sense, is on a mission to change B ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email list ...