Validity, which acquired Return Path earlier this year, has added capabilities to the Return Path platform.
The Validity for Email Solution now allows brands to improve their Gmail and G-Suite inbox placement while receiving automated deliverability reporting, the company says. In addition, Validity has enhanced Return Path’s B2B capabilities.
According to the company, the new features include:
One client, OpenText, has relied on CoreSeeds for performance indicators such as blocking and filtering, but says it has gained additional visibility from SmartSeeds.
“Knowing that I have accurate visibility into the deliverability landscape, while being able to view performance from multiple angles, makes our email program easier to manage, giving me back time to focus on other important tasks,” states Matthew Hill, senior postmaster Canada, OpenText.
Validity’s core products include Return Path, DemandTools, BriteVerify and GridBuddy.