- The Best Times To Email In B2B
Around the Net in Email, Ray Schultz - Friday, August 2, 2019
Timing is just as important in B2B as it is in B2 ...
- The Hottest B2B Trends Of 2019
Around the Net in Email, Ray Schultz - Wednesday, July 31, 2019
B2B marketers can’t afford to only meet the needs of customers—they ha ...
- Future Plc Acquires SmartBrief For $45M To Start
Email Marketing Daily, Ray Schultz - Monday, July 29, 2019
SmartBrief Publishes over 200 email newsletters and serves 6 million readers over ...
- InsideView Adds Features To Replace Data.com
Email Marketing Daily, Ray Schultz - Friday, July 26, 2019
Salesforce product will not be renewed after July 31, and the mark ...
- Hero Digital Acquires B2B Agency Bulldog Solutions
Email Marketing Daily, Ray Schultz - Tuesday, July 23, 2019
Hero Digital will gain additional B2B expertise while achieving growth in Austi ...
- Chorus Integrates B2B Sales Tech With HubSpot CRM
Email Marketing Daily, Ray Schultz - Friday, July 19, 2019
The company's platform is also now integrated with Amazon Connect and ShoreT ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- B2B Buyers Demand Personalization Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 17, 2019
Many will pay more for personalized offers and pricing, PROS reports. ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct a ...
- B2B Best: You Have To Capture Emails Early In The Process
Email Insider, Ray Schultz - Tuesday, July 9, 2019
Demand Gen reports that buyers are engaging earlier, and expect brands ...
- Forrester: B2Bs Think Their Sites Build Awareness, But Most Need Work
Digital News Daily, Gavin O'Malley - Friday, June 28, 2019
Websites are deemed more effective than digital advertising, search engine optimization, sal ...
- Leadspace Acquires Reachforce in Move To Strengthen B2B Data
Email Marketing Daily, Ray Schultz - Monday, July 1, 2019
Leadspace will gain technology, a team and an Austin location, the compa ...
- Avoid Poor B2B Sales Practices With Email Marketing
Around the Net in Email, Ray Schultz - Friday, June 28, 2019
A report shows that 59% of B2B companies conduct no email campaig ...
- GDPR=Better Email Deliverability In Legal And Pro Service Sectors
Email Insider, Ray Schultz - Friday, June 28, 2019
Email delivery rates have risen in Europe and North America in mo ...
- New Adobe-Marketo Tool Will Help Firms With Account-Based Experiences, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 28, 2019
Account-based experiences are "where ABM (account-based marketing) and customer experience management co ...
- Return Path Owner Validity Acquires AppBuddy
Email Marketing Daily, Ray Schultz - Tuesday, June 25, 2019
AppBuddy is a B2B application that allows salespeople to see all t ...
- Tests Show Emojis Don't Work In B2B Subject Lines
Email Marketing Daily, Ray Schultz - Monday, June 24, 2019
The study by Outreach contradicts some earlier findings, prompting the firm ...
- Velosio Launches Tool For Microsoft Dynamics 365 For Sales
Email Marketing Daily, Ray Schultz - Thursday, June 20, 2019
Connected Intelligence pulls data from emails, events and documents, while using ...
- The Journey To The Sale And Beyond
Email Insider, Ray Schultz - Wednesday, June 19, 2019
Email, scarcely a sliver four years ago, is now second only ...
- Are You Throwing Onboarding Customers Overboard?
Email Insider, Ray Schultz - Friday, June 14, 2019
Slow registration processes can drive many people away -- and streamlined on ...
- Educating Doctors: Haymarket Media Sends Triggered Emails Based On Content Viewed
Email Insider, Ray Schultz - Wednesday, June 12, 2019
Physicians who click on an article about diabetes will soon be serv ...
- Dirty Data Does B2B: Why Brands Fail To Reconnect
Email Insider, Ray Schultz - Tuesday, June 4, 2019
With global trends hurting B2B retention, brands have to deal with sever ...
- Olde-Time Collection Tips: How To Persuade Debtors Via Email
Email Insider, Ray Schultz - Monday, June 3, 2019
Creditors may soon be using email to collect debts. Here are ti ...
- Fluent Launches New Division, Names Fisher As Its President
Email Marketing Daily, Ray Schultz - Monday, June 3, 2019
Fluent Dialog will focus on reaching new buyers in the C-suite acro ...
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Performance Marketing Insider, Laurie Sullivan - Thursday, May 30, 2019
Marketing plans that include AI to optimize media buying and bidding contin ...
- Why B2B Marketers Were More Innovative 10 Years Ago
Marketing Insider, Rick Gardinier - Wednesday, May 29, 2019
For all of the talk about digital transformation, it seems there ...
- Five Email Lead Nurturing Tactics
Around the Net in Email, Ray Schultz - Friday, May 24, 2019
Email is a potent tool for moving leads through the buying proces ...
- Email Beats Ecommerce For B2B Buying, Purchase Errors Abound Online: Study
Email Marketing Daily, Ray Schultz - Friday, May 24, 2019
Mistakes have become so commonplace that buying companies are suffering lower profi ...
- Webinar Impresarios: Driving Attendance With Email
Email Insider, Ray Schultz - Thursday, May 23, 2019
The old channel is holding up, but there's a protocol in h ...
- What B2Bs Can Learn From B2Cs About Customer Experience
Marketing Insider, Sandi Lin - Friday, May 17, 2019
Among the takeaways: Fast, convenient customer support is paramount. ...