- B2B Advertising Is Boring Prospects, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 20, 2019
An overwhelming majority of purchasers wish B2B advertising was more like B2 ...
- EU Opts In To End The Party For B2B
London Blog, Sean Hargrave - Wednesday, February 20, 2019
Forget cookies -- the ePrivacy Directive's biggest impact will be ending b ...
- European Business Email List Offered For Rental
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
The B2B file contains 115 million email addresses, InfoDepots says. ...
- New B2B Analytics Service Is Designed For Sales Teams
Email Marketing Daily, Ray Schultz - Friday, February 15, 2019
The new service provides what PathFactory says is immediate data about buy ...
- Affinity, Data Analytics Firm, Raises $26.5 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Wednesday, February 13, 2019
The firm is building a data platform that can help businesses u ...
- Morning Brew Now Has 1 Million Email Subscribers
Around the Net in Email, Ray Schultz - Friday, February 8, 2019
Morning Brew, a B2B email newsletter for millennials, now has 1 milli ...
- Amazon Business Quietly Expands Ad-Targeting Tests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 7, 2019
Amazon has quietly expanded the ability for some brands to target a ...
- Traditional Channels Still Dominate B2B Lead Nurturing
Around the Net in Email, Ray Schultz - Wednesday, January 30, 2019
B2B marketers aren’t big spenders on digital ads. On the contrary, th ...
- B2B Brands Say ABM Produces Higher ROI, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 29, 2019
Account-based marketing improves metrics on all fronts, but it requires a who ...
- Conde Nast International Debuts 'Vogue Business,' Digital-Only B2B
Publishers Daily, Melynda Fuller - Monday, January 28, 2019
'Vogue Business' will analyze trends and the impact of broader global mark ...
- MRP Links With Oracle To Drive ABM-Based Email
Email Marketing Daily, Ray Schultz - Thursday, January 24, 2019
The service for B2B marketers links MRP Prelytix and Oracle Eloqua. ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Email's Place In the B2B Lead Generation Funnel
Around the Net in Email, Ray Schultz - Tuesday, January 22, 2019
B2B lead generation requires an email-based lead nurturing sequence and an optimiz ...
- Email Vets Form A Digital Marketing Agency
Email Marketing Daily, Ray Schultz - Monday, January 21, 2019
New strategic digital agency Origin! has been founded by Ryan Phelan, Jo ...
- Email Prospecting For People Who Despise Cold Calling
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Many salespeople and SMB owners dislike cold calling. Here are seven ti ...
- Finding The Value Of Gated B2B Content
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Should B2B content be gated? It’s one way of understanding what conte ...
- Integrate Acquires B2B Account Platform ListenLoop
Email Marketing Daily, Ray Schultz - Wednesday, January 16, 2019
Integrate is also offering an account-based programmatic platform following the purchase. ...
- Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Email Marketing Daily, Ray Schultz - Tuesday, January 15, 2019
The main digital goal is improving the customer experience, FPX reports. ...
- The Battle Between AI And ABM
Around the Net in Email, Ray Schultz - Wednesday, January 9, 2019
Account-based marketing (ABM) is nothing new. But there is a battle emergi ...
- B2B Budgets: What Goes Where?
Email Insider, Ray Schultz - Wednesday, January 9, 2019
Email gets the third-highest share of paid media budgets in B2B. A ...
- How To Write B2B Subject Lines By Personality Type
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
B2B marketers must appeal to four personality types: assertive, amiable, expressive a ...
- Martech Is The Biggest B2B Budget Item In 2019
Around the Net in Email, Ray Schultz - Friday, January 4, 2019
A Chief Marketer study found that 42% of B2B respondents plan ...
- Lead Liaison Debuts New B2B Event Tool
Email Marketing Daily, Ray Schultz - Monday, December 31, 2018
The new iteration is designed for event exhibitors and producers and com ...
- B2B Publishers Adopt BPA Media Exchange
Publishers Daily, Sara Guaglione - Thursday, December 27, 2018
B2B publishers using BPA Media Exchange include BNP Media, Hart Energy, Stama ...
- Email Writing Tips For B2B Sales Teams
Around the Net in Email, Ray Schultz - Wednesday, December 26, 2018
Businesspeople are overwhelmed with email. Here are tips for writing B2B promotio ...
- The ABCs Of ABM: A Guide To Best Practices In B2B
Email Insider, Ray Schultz - Wednesday, December 26, 2018
Want to get out targeted emails and other forms of content? Depl ...
- Videolicious Rolls Out B2B Video Automation Tools
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
Automated videos won't be replacing the automation technology elsewhere in the funne ...
- B2B Brand SafeTstep Deploys Marketo To Send Personalized Emails
Around the Net in Email, Ray Schultz - Thursday, December 20, 2018
SafeTstep, a B2B brand that offers slip-resistant work shoes, is using Marke ...
- Leadspace Joins Marketo's LaunchPoint To Help B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 19, 2018
The arrangement is designed to fuel engagement. The firms share such clien ...
- How To Send Emails Without Alienating Leads
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
There are wrong and right ways to send emails. Spam emails aliena ...