- Conde Nast International Debuts 'Vogue Business,' Digital-Only B2B
Publishers Daily, Melynda Fuller - Monday, January 28, 2019
'Vogue Business' will analyze trends and the impact of broader global mark ...
- MRP Links With Oracle To Drive ABM-Based Email
Email Marketing Daily, Ray Schultz - Thursday, January 24, 2019
The service for B2B marketers links MRP Prelytix and Oracle Eloqua. ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Email's Place In the B2B Lead Generation Funnel
Around the Net in Email, Ray Schultz - Tuesday, January 22, 2019
B2B lead generation requires an email-based lead nurturing sequence and an optimiz ...
- Email Vets Form A Digital Marketing Agency
Email Marketing Daily, Ray Schultz - Monday, January 21, 2019
New strategic digital agency Origin! has been founded by Ryan Phelan, Jo ...
- Email Prospecting For People Who Despise Cold Calling
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Many salespeople and SMB owners dislike cold calling. Here are seven ti ...
- Finding The Value Of Gated B2B Content
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Should B2B content be gated? It’s one way of understanding what conte ...
- Integrate Acquires B2B Account Platform ListenLoop
Email Marketing Daily, Ray Schultz - Wednesday, January 16, 2019
Integrate is also offering an account-based programmatic platform following the purchase. ...
- Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Email Marketing Daily, Ray Schultz - Tuesday, January 15, 2019
The main digital goal is improving the customer experience, FPX reports. ...
- The Battle Between AI And ABM
Around the Net in Email, Ray Schultz - Wednesday, January 9, 2019
Account-based marketing (ABM) is nothing new. But there is a battle emergi ...
- B2B Budgets: What Goes Where?
Email Insider, Ray Schultz - Wednesday, January 9, 2019
Email gets the third-highest share of paid media budgets in B2B. A ...
- How To Write B2B Subject Lines By Personality Type
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
B2B marketers must appeal to four personality types: assertive, amiable, expressive a ...
- Martech Is The Biggest B2B Budget Item In 2019
Around the Net in Email, Ray Schultz - Friday, January 4, 2019
A Chief Marketer study found that 42% of B2B respondents plan ...
- Lead Liaison Debuts New B2B Event Tool
Email Marketing Daily, Ray Schultz - Monday, December 31, 2018
The new iteration is designed for event exhibitors and producers and com ...
- B2B Publishers Adopt BPA Media Exchange
Publishers Daily, Sara Guaglione - Thursday, December 27, 2018
B2B publishers using BPA Media Exchange include BNP Media, Hart Energy, Stama ...
- Email Writing Tips For B2B Sales Teams
Around the Net in Email, Ray Schultz - Wednesday, December 26, 2018
Businesspeople are overwhelmed with email. Here are tips for writing B2B promotio ...
- The ABCs Of ABM: A Guide To Best Practices In B2B
Email Insider, Ray Schultz - Wednesday, December 26, 2018
Want to get out targeted emails and other forms of content? Depl ...
- Videolicious Rolls Out B2B Video Automation Tools
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
Automated videos won't be replacing the automation technology elsewhere in the funne ...
- B2B Brand SafeTstep Deploys Marketo To Send Personalized Emails
Around the Net in Email, Ray Schultz - Thursday, December 20, 2018
SafeTstep, a B2B brand that offers slip-resistant work shoes, is using Marke ...
- Leadspace Joins Marketo's LaunchPoint To Help B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 19, 2018
The arrangement is designed to fuel engagement. The firms share such clien ...
- How To Send Emails Without Alienating Leads
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
There are wrong and right ways to send emails. Spam emails aliena ...
- Leadspace And Bombora Team Up To Drive Account-Based Marketing
Email Marketing Daily, Ray Schultz - Friday, December 14, 2018
The new arrangement will enable Leadspace clients to utilize Bombora's B2B inte ...
- Amex: Holding A Mirror Up To Customer Action
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
"One datapoint I find interesting is how often people go back ...
- B2B Future Is In Automated Omnichannel Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 5, 2018
B2B marketers should move from an email marketing strategy to an omnichann ...
- Urbandoor Moves In: Furnished Apartment Marketplace Upgrades Its Transactional Email
Email Insider, Ray Schultz - Wednesday, December 5, 2018
Urbandoor, a firm that is looking to automate business travel, has select ...
- Uberflip And Sigstr Team Up On Email Content Streaming Service For B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 5, 2018
B2B marketers can use the integration to deliver tailored content with emai ...
- B2B Email List Rental Prices Take A Dip
Email Marketing Daily, Ray Schultz - Friday, November 30, 2018
The Worldata Index shows that permission-based international email lists are the highest-price ...
- B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, November 28, 2018
Account-based marketing drives ROI and sales, but over half of companies survey ...
- What Excites Engineers? Email Newsletters Aren't Their First Choice
Email Insider, Ray Schultz - Monday, November 26, 2018
IEEE GlobalSpec reports that email is outranked by websites and trade publication ...
- InsideSales.com Debuts Tool To Help B2B Teams Create And Track Emails
Email Marketing Daily, Ray Schultz - Friday, November 16, 2018
The new service allows marketers to create emails with videos and attachment ...