- What B2Bs Can Learn From B2Cs About Customer Experience
Marketing Insider, Sandi Lin - Friday, May 17, 2019
Among the takeaways: Fast, convenient customer support is paramount. ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- SugarCRM Acquires B2B Automation Firm Salesfusion
Email Marketing Daily, Ray Schultz - Thursday, May 16, 2019
The purchase will allow clients to streamline campaign management and drive conversion ...
- Tips On B2B Email Marketing Creative
Around the Net in Email, Ray Schultz - Wednesday, May 15, 2019
B2B marketing emails have little time to grab attention before the recipie ...
- Terminus Teams Up With Salesforce To Drive B2B Data Integration
Digital News Daily, Ray Schultz - Thursday, May 9, 2019
The arrangement will allow B2B account-based marketers to bring account, contact, firmograph ...
- Study: Sales Development Teams Move To LinkedIn
Email Marketing Daily, Ray Schultz - Thursday, May 9, 2019
European reps use LinkedIn as their only channel because of restrictions ...
- The Rule Of One In High-Converting B2B Emails
Around the Net in Email, Ray Schultz - Wednesday, May 8, 2019
Too many choices can lead to confusion. B2B emails should contain o ...
- Entel Systems Boosts Email With ZINFI Partner Portal
Email Marketing Daily, Ray Schultz - Friday, May 3, 2019
Entel, a solutions integrator of NEC's unified communications products, uses ZINFi ...
- B2B or B2C? It Doesn't Matter, We're All Human
Marketing Insider, Ivan Tafur - Tuesday, April 30, 2019
At the core of every marketing, advertising or communications campaign is t ...
- Study: It's Getting Tougher To Reach Engineers By Email
Email Marketing Daily, Ray Schultz - Wednesday, April 24, 2019
Engineering pros say they like getting content by email -- but 4 ...
- Outlining The Art Of B2B Storytelling
Media Insider, Cory Treffiletti - Wednesday, April 24, 2019
Most people think of B2B marketing as product marketing and positioning. B ...
- In Marketing, B2B Vs. B2C Doesn't Matter -- This Does
Marketing Insider, Neil Patel - Friday, April 19, 2019
You've probably heard something like this for years: "Business buyers are logica ...
- Outstanding B2B Emails, And How To Do What They Do
Around the Net in Email, Ray Schultz - Thursday, April 18, 2019
Not many B2B companies stand out in their email marketing campaigns. B ...
- Most SMBs Say They Need A Digital Presence, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, April 18, 2019
But few are spending much on online activities, HigherVisibility finds. ...
- 6sense, B2B Service Provider, Scores $27 Million In New Funding
Email Marketing Daily, Ray Schultz - Wednesday, April 17, 2019
The company hopes to use the funding to expand its product beyo ...
- AT&T Should Grab Attention With Ads At This Year's Masters
Marketing Daily, P.J. Bednarski - Friday, April 12, 2019
Spots push the notion that the AT&T Business unit's Edge-to-Edge Intelligence progr ...
- Study: B2B Buyers Want A Seamless Ecommerce Experience
Email Marketing Daily, Ray Schultz - Thursday, April 11, 2019
B2B purchasers want the kind of personalized digital service they get ...
- LiveRamp Acquires Faktor, Consent Management Platform
Email Marketing Daily, Ray Schultz - Thursday, April 11, 2019
LiveRamp, an identity company,has acquired Faktor, a consent management specialist. Terms we ...
- Leadfeeder Raises EUR3.1 Million In Funding Round
Around the Net in Email, Ray Schultz - Tuesday, April 9, 2019
Leadfeeder, a B2B lead generation startup based in Helsinki, has raised €3 ...
- Patagonia's Next-Level Purpose? Taking Aim At B2B Bros
Marketing Daily, Sarah Mahoney - Monday, April 8, 2019
Patagonia says it will only take on new B2B clients if th ...
- Account-Based Marketing Gets Seat At Big Kids' Table
Marketing Daily, Steve Olenski - Friday, April 5, 2019
Account-based marketing (ABM) is, despite popular opinion, something that's been around f ...
- Firm Offers Email Flyers For Real Estate Agents
Email Marketing Daily, Ray Schultz - Friday, April 5, 2019
The flyers contain automatic movement to allow for an agent's real esta ...
- Integrate Acquires B2B Lead-Generation Firm Akkroo For $34 Million
Email Marketing Daily, Ray Schultz - Thursday, April 4, 2019
The purchase provides Integrate with an event-based lead-generation engine, the company s ...
- Study: Few B2B Marketers Are Using Artificial Intelligence
Digital News Daily, Ray Schultz - Wednesday, April 3, 2019
Although few B2B marketers are using AI, DemandMetric finds that many a ...
- B2B Marketers Set For Moderate Email Budget Increases: Study
Email Marketing Daily, Ray Schultz - Friday, March 29, 2019
Two-thirds of marketers surveyed say their results have improved, and roughly t ...
- Demandbase Works With Marketo On ABM Improvement
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
The goal is to help B2B brands engage with known and unkno ...
- Convey Rolls Out Drip Email Marketing Service
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
Tested in beta, the tool can deliver outbound emails and a sign- ...
- UPS Forms B2B Ecommerce Service With Inxeption
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Inxeption's blockchain-based platform will allow brands to manage selling and shipping fr ...
- Integrate And Marketo Work To Streamline Lead Delivery
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Clients can automate their lead processing, eliminating manual data entry, Integrate cla ...
- PathFactory And G2 Partner On B2B User-Generated Content
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
The arrangement allows B2B firms to package content from G2 in conte ...