• by Ray Schultz , May 3, 2019

Entel Systems, Inc. has seen an improvement in its email results, including a recent campaign in which it achieved 900 opens out of 6,900 emails sent, by using the ZINFI partner portal, it says.

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To work with the portal, Judi Davidson, inside sales supervisor at Entel, formats and uploads a prospect list, selects an NEC email template that fits the target audience, and modifies the template with product- and Entel-specific branding and messaging.

Davidson says templates in the ZINFI portal make it possible to send several thousand emails in minutes, adding that the portal has turned her into a “one-woman marketing team.”

Davidson plans to use other tools in the portal. She hopes to experiment with incorporating microsites into campaigns, and to integrate Salesforce data with the partner portal.

 “Brand recognition is key in our industry,” Davidson notes. “You have to get your name in front of the customer as many times as you can.”