- Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Email Marketing Daily, Ray Schultz - Tuesday, January 15, 2019
The main digital goal is improving the customer experience, FPX reports. ...
- The Battle Between AI And ABM
Around the Net in Email, Ray Schultz - Wednesday, January 9, 2019
Account-based marketing (ABM) is nothing new. But there is a battle emergi ...
- B2B Budgets: What Goes Where?
Email Insider, Ray Schultz - Wednesday, January 9, 2019
Email gets the third-highest share of paid media budgets in B2B. A ...
- How To Write B2B Subject Lines By Personality Type
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
B2B marketers must appeal to four personality types: assertive, amiable, expressive a ...
- Martech Is The Biggest B2B Budget Item In 2019
Around the Net in Email, Ray Schultz - Friday, January 4, 2019
A Chief Marketer study found that 42% of B2B respondents plan ...
- Lead Liaison Debuts New B2B Event Tool
Email Marketing Daily, Ray Schultz - Monday, December 31, 2018
The new iteration is designed for event exhibitors and producers and com ...
- B2B Publishers Adopt BPA Media Exchange
Publishers Daily, Sara Guaglione - Thursday, December 27, 2018
B2B publishers using BPA Media Exchange include BNP Media, Hart Energy, Stama ...
- Email Writing Tips For B2B Sales Teams
Around the Net in Email, Ray Schultz - Wednesday, December 26, 2018
Businesspeople are overwhelmed with email. Here are tips for writing B2B promotio ...
- The ABCs Of ABM: A Guide To Best Practices In B2B
Email Insider, Ray Schultz - Wednesday, December 26, 2018
Want to get out targeted emails and other forms of content? Depl ...
- Videolicious Rolls Out B2B Video Automation Tools
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
Automated videos won't be replacing the automation technology elsewhere in the funne ...
- B2B Brand SafeTstep Deploys Marketo To Send Personalized Emails
Around the Net in Email, Ray Schultz - Thursday, December 20, 2018
SafeTstep, a B2B brand that offers slip-resistant work shoes, is using Marke ...
- Leadspace Joins Marketo's LaunchPoint To Help B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 19, 2018
The arrangement is designed to fuel engagement. The firms share such clien ...
- How To Send Emails Without Alienating Leads
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
There are wrong and right ways to send emails. Spam emails aliena ...
- Leadspace And Bombora Team Up To Drive Account-Based Marketing
Email Marketing Daily, Ray Schultz - Friday, December 14, 2018
The new arrangement will enable Leadspace clients to utilize Bombora's B2B inte ...
- Amex: Holding A Mirror Up To Customer Action
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
"One datapoint I find interesting is how often people go back ...
- B2B Future Is In Automated Omnichannel Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 5, 2018
B2B marketers should move from an email marketing strategy to an omnichann ...
- Urbandoor Moves In: Furnished Apartment Marketplace Upgrades Its Transactional Email
Email Insider, Ray Schultz - Wednesday, December 5, 2018
Urbandoor, a firm that is looking to automate business travel, has select ...
- Uberflip And Sigstr Team Up On Email Content Streaming Service For B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 5, 2018
B2B marketers can use the integration to deliver tailored content with emai ...
- B2B Email List Rental Prices Take A Dip
Email Marketing Daily, Ray Schultz - Friday, November 30, 2018
The Worldata Index shows that permission-based international email lists are the highest-price ...
- B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, November 28, 2018
Account-based marketing drives ROI and sales, but over half of companies survey ...
- What Excites Engineers? Email Newsletters Aren't Their First Choice
Email Insider, Ray Schultz - Monday, November 26, 2018
IEEE GlobalSpec reports that email is outranked by websites and trade publication ...
- InsideSales.com Debuts Tool To Help B2B Teams Create And Track Emails
Email Marketing Daily, Ray Schultz - Friday, November 16, 2018
The new service allows marketers to create emails with videos and attachment ...
- PathFactory Integrates With Sigstr To Drive B2B Email Content
Email Marketing Daily, Ray Schultz - Friday, November 9, 2018
The arrangement between PathFactory and Sigstr will allow both firms' clients ...
- Marketo Names Yesler As Digital Agency
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
The roles are reversed -- Marketo started serving Yesler in 2012. N ...
- B2B Programmatic
Research Brief, Jack Loechner - Thursday, November 8, 2018
B2B marketers' use of programmatic advertising may be reaching a plateau, b ...
- Convey Adds Email Automation And A Forum Platform
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
Convey says it is helping Align partners create marketing campaigns and monit ...
- 6sense Adds Account-Based Marketing Tools To Its B2B Platform
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
6sense says it is helping B2B marketers track an account's engagement a ...
- BrightTALK Integrates With HubSpot To Target Webinar Viewers
Email Marketing Daily, Ray Schultz - Friday, November 2, 2018
The HubSpot partnership will allow BrightTALK clients to pursue co-marketing. ...
- Prospecting Stats For B2B Teams
Around the Net in Email, Ray Schultz - Thursday, November 1, 2018
Here’s are 10 stats about prospecting that B2B sales and marketing tea ...
- Evergage Offers Two New AI-Based Personalization Tools
Email Marketing Daily, Ray Schultz - Wednesday, October 31, 2018
The new services from Evergage allow firms to analyze and improve the ...