- IEEE GlobalSpec Launches Nurturing Tool For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, March 20, 2019
The Marketing as a Service product helps firms set up targeted ema ...
- When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows
Email Insider, Ray Schultz - Friday, March 15, 2019
Only 3.4% of B2B marketers feel their content is extremely effective, Hei ...
- Demandbase Adds ABM Analytics Tool For B2B Marketers
Email Marketing Daily, Ray Schultz - Thursday, March 14, 2019
Cross-Campaign Analytics allows firms to track email performance and other elements ...
- 6sense Integrates ABM Platform With Salesforce Pardot
Email Marketing Daily, Ray Schultz - Thursday, March 14, 2019
The new arrangement will allow B2B brands to orchestrate campaigns across channel ...
- 'Architectural Digest' To Launch B2B Platform 'AD Pro'
Publishers Daily, Melynda Fuller - Wednesday, March 13, 2019
Conde Nast's Architectural Digest is set to introduce a new B2B platfo ...
- Eight Ways To Improve Your B2B Emails
Around the Net in Email, Ray Schultz - Tuesday, March 12, 2019
Here are eight tips for better email marketing in B2B. For on ...
- Most ABM Users Will Increase Their Budgets This Year, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, March 12, 2019
The top KPI being tracked by account-based marketing (ABM) users is revenu ...
- Mmojo Partners With Bombora To Supply B2B Intent Data
Email Marketing Daily, Ray Schultz - Thursday, March 7, 2019
The arrangement between Mmojo and Bombora could help B2b marketers build the ...
- To Know Or Not To Know: The Main Metrics Concern Of Email Marketers
Email Insider, Ray Schultz - Wednesday, March 6, 2019
Don't fall back on the fuzzy metrics that were used 30 yea ...
- LiveRamp Extends ID Resolution Product To B2B
Email Marketing Daily, Ray Schultz - Wednesday, March 6, 2019
LiveRamp B2B takes the firm's consumer marketing product and tailors it f ...
- NeverBounce, Email Verification Firm, Acquired By DiscoverOrg
Email Marketing Daily, Ray Schultz - Tuesday, March 5, 2019
NeverBounce technology will be used for cleaning and verifying email addresses ...
- New Attribution Tool Tracks Metrics At The Account Level
Email Marketing Daily, Ray Schultz - Tuesday, February 26, 2019
Engagio, a provider of account-based software, is offering a service that ...
- Using Email To Drive B2B Content
Around the Net in Email, Ray Schultz - Friday, February 22, 2019
Email marketing is the king of B2B content. But you have ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Paid search outperforms email in overall lead-generation performance, according to the Lea ...
- B2B Advertising Is Boring Prospects, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 20, 2019
An overwhelming majority of purchasers wish B2B advertising was more like B2 ...
- EU Opts In To End The Party For B2B
London Blog, Sean Hargrave - Wednesday, February 20, 2019
Forget cookies -- the ePrivacy Directive's biggest impact will be ending b ...
- European Business Email List Offered For Rental
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
The B2B file contains 115 million email addresses, InfoDepots says. ...
- New B2B Analytics Service Is Designed For Sales Teams
Email Marketing Daily, Ray Schultz - Friday, February 15, 2019
The new service provides what PathFactory says is immediate data about buy ...
- Affinity, Data Analytics Firm, Raises $26.5 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Wednesday, February 13, 2019
The firm is building a data platform that can help businesses u ...
- Morning Brew Now Has 1 Million Email Subscribers
Around the Net in Email, Ray Schultz - Friday, February 8, 2019
Morning Brew, a B2B email newsletter for millennials, now has 1 milli ...
- Amazon Business Quietly Expands Ad-Targeting Tests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 7, 2019
Amazon has quietly expanded the ability for some brands to target a ...
- Traditional Channels Still Dominate B2B Lead Nurturing
Around the Net in Email, Ray Schultz - Wednesday, January 30, 2019
B2B marketers aren’t big spenders on digital ads. On the contrary, th ...
- B2B Brands Say ABM Produces Higher ROI, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 29, 2019
Account-based marketing improves metrics on all fronts, but it requires a who ...
- Conde Nast International Debuts 'Vogue Business,' Digital-Only B2B
Publishers Daily, Melynda Fuller - Monday, January 28, 2019
'Vogue Business' will analyze trends and the impact of broader global mark ...
- MRP Links With Oracle To Drive ABM-Based Email
Email Marketing Daily, Ray Schultz - Thursday, January 24, 2019
The service for B2B marketers links MRP Prelytix and Oracle Eloqua. ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Email's Place In the B2B Lead Generation Funnel
Around the Net in Email, Ray Schultz - Tuesday, January 22, 2019
B2B lead generation requires an email-based lead nurturing sequence and an optimiz ...
- Email Vets Form A Digital Marketing Agency
Email Marketing Daily, Ray Schultz - Monday, January 21, 2019
New strategic digital agency Origin! has been founded by Ryan Phelan, Jo ...
- Email Prospecting For People Who Despise Cold Calling
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Many salespeople and SMB owners dislike cold calling. Here are seven ti ...
- Finding The Value Of Gated B2B Content
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Should B2B content be gated? It’s one way of understanding what conte ...