A new strategic digital agency has been founded by three email marketing veterans: Ryan Phelan, John Caldwell and David Baker.
Origin! is a digital consultancy designed to help marketers apply technology and strategy, the trio says.
RedPillEmail, a boutique agency, will serve as the technical and integration arm of Origin! Caldwell will continue to own and operate RedPillEmail.
Origin! already works with such firms as mailing.com, Ben Hogan Golf and Campaign-Genius.com
Phelan serves as chief marketer. He is a specialist in account-based marketing and driving SaaS business growth. He also has been involved with the Email Experience Council.
Caldwell is residing principal, and operator of RedPillEmail. That firms implements platform migrations for over 10 ESPs.
Baker is president of Origin!, serving as lead strategist and expert in SaaS marketing automation.
The Long Beach, Cal.-based agency anticipates bringing on additional team members.
The name reflects the fact that all three partners have 25 years of email marketing experience, going back to the start of the industry, Phelan says.