- Successful B2B Marketers Putting Audiences' Needs First
Research Brief, Jack Loechner - Tuesday, October 30, 2018
A majority of B2B content marketers in North America have increased the ...
- 10 Tips For B2B Email Marketers
Around the Net in Email, Ray Schultz - Monday, October 29, 2018
Good email marketing starts with data, TraceLink content writer Mary Hart argue ...
- Mediafly Acquires Alinean, Adds B2B Sales Enablement Tools
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Mediafly will gain interactive B2B sales tools, including TCO/ROI calculators, with t ...
- Study: Brands Are Turning Away From Gated Content And Web Forms
Email Insider, Ray Schultz - Wednesday, October 24, 2018
Too many firms still rely on forms and slow follow-up emails ...
- B2B Emailers Must Get Back To The Basics
Around the Net in Email, Ray Schultz - Tuesday, October 23, 2018
Email still delivers the highest ROI for B2B marketers, but some bran ...
- B2B Marketers Hampered By Data Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
B2B brands are hampered by siloed or inaccessible customer data, Dun &am ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- B2B Salespeople Rely On Tech, But Remain Siloed: LinkedIn
Around the Net in Email, Ray Schultz - Wednesday, October 17, 2018
Sales people are too siloed when it comes to data collection, althou ...
- Telephone Dread: B2B Sales Reps Fear Calling, But Are Bad At Email: Study
Email Insider, Ray Schultz - Tuesday, October 16, 2018
Less than a quarter of sales professionals rate email campaigns as ...
- B2B Email Hits New Wave, Thanks To Marketing Automation
Around the Net in Email, Ray Schultz - Thursday, October 11, 2018
B2B marketers should use marketing automation platforms to facilitate behavior-driven email. ...
- ALC Work:Life Data To Be Added To mmojo.com Data Marketplace
Email Marketing Daily, Ray Schultz - Thursday, October 11, 2018
ALC will contribute Work:Life B2B data to mojo.com, and will add oth ...
- Email Still Tops In B2B Content Marketing: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 10, 2018
Email is far out in front of events and other vehicles f ...
- The Justin Bieber Effect In B2B Emails
Around the Net in Email, Ray Schultz - Friday, October 5, 2018
Like Justin Bieber songs, B2b email messages should remain in the min ...
- B2B Sales Road Has Grown More Long And Winding: Study
Email Insider, Ray Schultz - Friday, October 5, 2018
B2B buyers face many challenges, both external and internal, Showpad reports. Go ...
- TANK New Media Acquires Invoq Marketing
Email Marketing Daily, Ray Schultz - Friday, October 5, 2018
B2B marketing agency TANK New Media has acquired Invoq in a mo ...
- B2B Service Provider Hit By Data Breach
Email Marketing Daily, Ray Schultz - Tuesday, October 2, 2018
Startup Apollo has 200 million names in its databases, but it's n ...
- Digitent Debuts B2B Content Mapping Tool
Email Marketing Daily, Ray Schultz - Tuesday, October 2, 2018
A new service from Digitent allows firms to map stages in t ...
- Salesforce Takes Aim At Microsoft And Oracle
Around the Net in Email, Ray Schultz - Monday, October 1, 2018
Salesforce is comparing itself with Microsoft and Oracle in terms of t ...
- B2b Email Marketing Strategies
Around the Net in Email, Ray Schultz - Monday, October 1, 2018
Email marketing has matured, and B2B marketers need to do the sam ...
- Constant Contact Launches Email Tools For SMBs
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
Small business owners can use the technology to resend emails to peop ...
- Indianapolis Home To Growing Number Of B2B Tech Startups
Around the Net in Email, Ray Schultz - Sunday, September 23, 2018
Indianapolis is now a hotbed of B2B tech startups. For example, Sigst ...
- CRM Systems Not Yet Integrated With Billing: Report
Email Marketing Daily, Ray Schultz - Monday, September 24, 2018
Brands have a way to go before they realize all the benefi ...
- Adobe Is Acquiring Marketo For $4.75 Billion
Digital News Daily, Ray Schultz - Thursday, September 20, 2018
In another high-tech merger, Adobe is buying Marketo and integrating it wi ...
- The Trade Desk, IMA Adjust To Living In A Digital World
MAD, Larissa Faw - Wednesday, September 19, 2018
A Certified Management Accountant buddies up with a robot in a sp ...
- Sigstr Grabs $4 Million In New Funding
Email Marketing Daily, Ray Schultz - Tuesday, September 18, 2018
Sigstr, which helps sales teams conduct email marketing, has raised $11 milli ...
- InsideView Adds Email Validation To B2B Data Cleansing Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 18, 2018
New features from InsideView allow cleaning of email contact lists for sal ...
- The Case For Corporate Email Signatures
Email Marketing Daily, Ray Schultz - Monday, September 17, 2018
Templafy claims that signatures can strengthen the brand while increasing time ...
- Adobe In Talks To Acquire Marketo: Report
Email Marketing Daily, Ray Schultz - Friday, September 14, 2018
A purchase of Marketo would position Adobe against Microsoft and Oracle ...
- The Art Of The Cold Email
Around the Net in Email, Ray Schultz - Thursday, September 13, 2018
Cold emails are no easier to send than cold calls are ...
- The Exceptions To Email Consent In GDPR
Around the Net in Email, Ray Schultz - Wednesday, September 12, 2018
There is a myth that firms can’t email a person without conse ...