- Lead Magnets Can Pull In Email Subscribers
Around the Net in Email, Ray Schultz - Wednesday, May 23, 2018
You can grow your email list with lead magnets — those th ...
- Sales Reps Say They Spend Too Much Time On Email
Email Marketing Daily, Ray Schultz - Wednesday, May 23, 2018
Is inbox management preventing salespeople from selling? Yes -- that and oth ...
- This Is The Year Of Influencer Marketing
Around the Net in Email, Ray Schultz - Tuesday, May 22, 2018
Influencer marketing has become an integral tactic for B2B brands. Here’s ...
- Almost 60% Of B2B Marketers Don't Send Email: UK Study
Email Marketing Daily, Ray Schultz - Tuesday, May 15, 2018
Is this for real? A new study finds that most B2B bran ...
- Thought Leadership Builds Strong Business Relationships
MAD, Steve McClellan - Monday, May 14, 2018
Awards? Not so much. That's according to a new report from B ...
- Follow That Lead: Email And The Challenges Of B2B Marketing
Email Insider, Ray Schultz - Thursday, May 10, 2018
Personalization is the most widely used tactic in lead nurturing. But fir ...
- Almost Half Of B2B Marketers Base Decisions On Intuition: Forrester-D&B Study
Email Marketing Daily, Ray Schultz - Friday, May 4, 2018
B2B marketers face challenges as they get their data houses in orde ...
- A Guide To Non-Traditional Email Outreach
Around the Net in Email, Ray Schultz - Monday, April 30, 2018
Manual outreach is effective at building links and collaboration. Here is ...
- DataFox Launches B2B Inbound Management Tool
Email Marketing Daily, Ray Schultz - Monday, April 30, 2018
DataFox's new feature is designed to help B2B firms synchronize their le ...
- Cross-Channel Calls To Action in B2B
Around the Net in Email, Ray Schultz - Tuesday, April 24, 2018
The call to action is a core marketing element, especially in B2 ...
- New Lead-Gen Feature Generates Notifications And Emails
Around the Net in Email, Ray Schultz - Friday, April 13, 2018
Retailer Web Services has added a feature to its WebFronts Level ...
- Higher Education Email Open And Click Rates Rose In 2017, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, April 12, 2018
The higher up you go in education, the more likely prospects a ...
- B2B Publisher IEEE GlobalSpec Launches GDPR Opt-In Campaign
Email Marketing Daily, Ray Schultz - Thursday, April 5, 2018
Here is how B2B content provider IEEE GlobalSpec is preparing for GD ...
- EdgeResponse Offers Customized Email Sales Responses
Email Marketing Daily, Ray Schultz - Tuesday, April 3, 2018
EdgeResponse is offering to provide ten customized responses that it says wi ...
- LinkedIn Adds Video For Sponsored Content, Company Pages
Digital News Daily, Laurie Sullivan - Thursday, March 29, 2018
The offering gives companies the ability to promote a video and targ ...
- Digital Marketing 4.0 For B2B Brands
Around the Net in Email, Ray Schultz - Wednesday, March 28, 2018
B2B marketing, including email, has been focused on driving visits to website ...
- How To Build Sales With An Email Automation Funnel
Around the Net in Email, Ray Schultz - Wednesday, March 28, 2018
Small businesses can boost their email performance and revenue with an ema ...
- GDPR Applies To B2B Marketers, Too
Around the Net in Email, Ray Schultz - Friday, March 23, 2018
B2B marketers are unprepared for GDPR — they don’t think it appli ...
- Why B2B Emailers Should Use HTML
Around the Net in Email, Ray Schultz - Thursday, March 22, 2018
B2B marketers continue to debate whether to use HTML for their email ...
- Salesflower.com Offers B2B Email Lead Service
Email Marketing Daily, Ray Schultz - Wednesday, March 21, 2018
A new offering from Salesflower.com allows B2B marketers to select and acce ...
- A Guide To B2B Email Testing
Around the Net in Email, Ray Schultz - Tuesday, March 20, 2018
B2B emailers have to figure out what drives engagement in the inbo ...
- Four Email Myths That Can Undermine Your Sales Strategy
Around the Net in Email, Ray Schultz - Wednesday, March 14, 2018
Salespeople get plenty of advice from all sides on how to u ...
- Marketers Say They're Getting Better At Email, But Challenges Remain
Email Marketing Daily, Ray Schultz - Monday, March 12, 2018
Engagement is the top strategic objective for over half of all ema ...
- Naylor Partners With Constant Contact And Higher Logic On Email Integration
Email Marketing Daily, Ray Schultz - Wednesday, March 7, 2018
Associations can now avail themselves of the integrated email tools of thr ...
- Drift Offers New Email Tool For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, March 6, 2018
Drift has introduced a new solution to help B2B emailers avoid sales-marketi ...
- Bombora Intent Data Now Offered Through Marketo
Email Marketing Daily, Ray Schultz - Monday, March 5, 2018
Two high-tech companies -- Bombora and Marketo -- are teaming up ...
- How To Get A Response To Your B2B Email Pitch
Around the Net in Email, Ray Schultz - Friday, March 2, 2018
Email pitching is part of building a successful B2B business. But ...
- AdRoll Restructures, Launches B2B-Focused Division RollWorks
Email Marketing Daily, Jess Nelson - Tuesday, February 27, 2018
AdRoll is spinning off its B2B business into a new division call ...
- B2B Email Falloff Far Outpaces That Of B2C: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
NeverBounce presents evidence that B2B email addresses have a higher attrition ra ...
- Email The Top Channel In Event Marketing Survey
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
The most widely used event marketing channel at the pre-event stage ...