- AdRoll Restructures, Launches B2B-Focused Division RollWorks
Email Marketing Daily, Jess Nelson - Tuesday, February 27, 2018
AdRoll is spinning off its B2B business into a new division call ...
- B2B Email Falloff Far Outpaces That Of B2C: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
NeverBounce presents evidence that B2B email addresses have a higher attrition ra ...
- Email The Top Channel In Event Marketing Survey
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
The most widely used event marketing channel at the pre-event stage ...
- Email The Top Lead Driver In B2B Sales Funnel: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 21, 2018
Email remains the most effective channel for moving B2B leads into a ...
- The Case For Cold Email Marketing
Around the Net in Email, Ray Schultz - Sunday, February 11, 2018
Businesses once relied on direct mail and cold calling to acquire n ...
- Aptrinsic Adds Email Engagement For SaaS Marketers
Email Marketing Daily, Ray Schultz - Wednesday, February 7, 2018
A new tool from Aptrinsic facilitates the sending of personalized emails ...
- Email The Top Event Marketing Channel: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 7, 2018
Email again tops the list of channels that drive event promotion, Bizza ...
- Nine Ideas For Interactive B2B Email
Around the Net in Email, Ray Schultz - Tuesday, February 6, 2018
Interactive email has exploded, thanks largely to younger users. B2B brands c ...
- Study Shows Most B2B Buyers Have A Vendor In Mind
Around the Net in Email, Ray Schultz - Friday, February 2, 2018
A new study shows that 97% of B2B buying group members ha ...
- With Familiar Faces, FileMaker Fuels Farm's Success
Marketing Daily, Aaron Baar - Tuesday, January 16, 2018
"FileMaker is not just one thing. It's a platform that gives y ...
- Drift Offers New Email Platform To Help Marketers Avoid Repetitive, Irrelevant Messages
Email Marketing Daily, Ray Schultz - Friday, January 12, 2018
Drift has launched a platform that will prevent salespeople from sending t ...
- What You Can Learn From The Best B2B Emails Of 2017
Around the Net in Email, Ray Schultz - Wednesday, January 10, 2018
MarketingProfs has gathered some of the best B2B emails of 2017. He ...
- How To Reach The Tech Elite: It Begins With Email
Email Insider, Ray Schultz - Wednesday, January 10, 2018
IT professionals prefer to be pitched by email. But it's easy ...
- Email A Top Channel In Account-Based Marketing, Study Says
Email Marketing Daily, Ray Schultz - Wednesday, January 10, 2018
Email comes in second as an effective account-based marketing channel. But it ...
- CRM Vs. Marketing Automation: How They Can Work Together
Around the Net in Email, Ray Schultz - Tuesday, December 26, 2017
Marketing automation systems facilitate the blasting of effective email sequences. CRM syste ...
- Dentsu Aegis Acquires B2B Shop DWA, Aligns It With Merkle
MAD, Steve McClellan - Tuesday, December 19, 2017
The deal is the latest addition to DAN's growing corral of B ...
- Professional Groups Lag In Technology Use, Members Say
Email Marketing Daily, Ray Schultz - Tuesday, December 19, 2017
Email platforms are the most used technology by professional associations. But membe ...
- Email Scraping Tools For B2B Prospecting
Around the Net in Email, Ray Schultz - Monday, December 18, 2017
B2B salespeople shouldn’t waste their time doing manual prospecting. Tools exist th ...
- Getting Better At B2B Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 13, 2017
Email is a B2B revenue driver. But it has different rules a ...
- Email Is Top Channel For Industrial Marketers, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 8, 2017
Manufacturers are using email to house lists more than any other chann ...
- Spotify Shows Off Its Data Capabilities With '2018 Goals'
Marketing Daily, Aaron Baar - Thursday, December 7, 2017
"Spotify's offering has delivered on the concept of discovery," Danielle Lee, Spotify ...
- Fastbase Product Webleads Now Offered Through Salesforce
Email Marketing Daily, Ray Schultz - Thursday, December 7, 2017
Webleads, a B2B analytics product from Fastbase, is now available through Salesfo ...
- Cirrus Insight Offers Tool To Track Email Attachments
Email Marketing Daily, Ray Schultz - Friday, November 24, 2017
Cirrus Insight has aded Attach.io to help email marketers monitor attachments. ...
- Email And Social Tied As Top B2B Marketing Tactics
Around the Net in Email, Ray Schultz - Wednesday, November 15, 2017
A study by Sagefrog Marketing Group found that email and social med ...
- How To Send Personalized Emails At Scale
Around the Net in Email, Ray Schultz - Friday, November 10, 2017
It’s not easy to send truly personalized emails at scale. Here a ...
- Evergage Email Platform Said To Be Useful In B2B
Around the Net in Email, Ray Schultz - Wednesday, November 8, 2017
...
- How To Reach Three Generations of B2B Buyers
Around the Net in Email, Ray Schultz - Tuesday, November 7, 2017
B2B prospects span three generations. To reach them, companies need to purs ...
- Openprise Offers New B2B Scoring Features
Email Marketing Daily, Ray Schultz - Tuesday, November 7, 2017
Openprise is fielding new capabilities designed to help B2B brands score the ...
- The Art Of The B2B Cold Email
Around the Net in Email, Ray Schultz - Friday, November 3, 2017
B2B personalization is not about using the lead’s first name in t ...
- ABM Adds Value To B2B Email Programs
Email Marketing Daily, Jess Nelson - Friday, October 27, 2017
Account-Based Marketing (ABM) is infiltrating advertising agencies, with a majority of marketi ...