ON24 has become the first webinar platform to integrate with Microsoft Dynamics 365 for Marketing as part of a larger co-marketing arrangement between the firms.
The partnership allows Dynamics 365 for Marketing customers to integrate webinars into their marketing campaigns. The functions include speaker scheduling and engagement analysis.
In addition, users can send automated emails to purchasers and attendees each time they register for an event, according to the Dynamics 365 website.
The deal is designed to help firms run “intelligent, data-rich webinars,” states Sona Venkat, general manager, Intelligent SaaS at Microsoft Corp.
Microsoft Dynamics 365 customers are being offered a free 30-day trial of ON24’s ON24 Webcast Elite. They are being advised that they need to set up an account with ON24 to set up a webinar.
Headquartered in San Francisco, ON24 has offices in New York City, Charlotte, London, Singapore, and Sydney.