Openprise Debuts Automated Sales And Marketing Tool For Microsoft

Openprise has released a solution for automating sales and marketing functions for Microsoft users.  

Openprise Data Orchestration Platform for Microsoft Dynamics 365 automates such processes as list loading and data cleansing, normalization and enrichment, the company says.   

The objective is to automate “marketing and sales business processes that had previously been done manually, and apply that expertise to Microsoft Dynamics 365 customers,” states Ed King, Founder and CEO of Openprise. 

According to Openprise, the solution also facilitates:

  • Lead routing
  • Account and lead scoring
  • Account Based Marketing activity analysis
  • Data unification
  • GDPR compliance
  • Campaign attribution
  • Custom business processes

Openprise algorithms “automatically derive job function and job level for us, based on job titles, which is critical for precise segmentation in our business,” states Rob DeMartini, marketing director for Armanino LLP, an accounting and business consulting firm.  

Openprise has integrations with Marketo, Eloqua, and Pardot.

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