- Video Use Is Growing In B2B Emails: Study
Email Marketing Daily, Ray Schultz - Wednesday, June 13, 2018
B2B marketers are increasingly using videos in various channels, starting with the ...
- Telecom Systems Firm Drives Sales With Email
Email Marketing Daily, Ray Schultz - Tuesday, June 12, 2018
A B2B company used ZINFI's automation technology via NEC's Anytime Partner Port ...
- Silicon Valley Techies Crave A One-Name Email Address
Around the Net in Email, Ray Schultz - Monday, June 11, 2018
First-name-only email addresses are a status symbol in Silicon Valley. But competiti ...
- Buyers Hold Back From Their Salesmen
Research Brief, Jack Loechner - Monday, June 11, 2018
More than 70% of B2B buyers fully define their needs before engagi ...
- MailChimp's CMO On The Brand's Sense Of Humor
Around the Net in Email, Ray Schultz - Thursday, June 7, 2018
MailChimp has raised the B2B advertising bar with campaigns that highlight t ...
- Convey Launches Email Tool For Sales Teams
Email Marketing Daily, Ray Schultz - Thursday, June 7, 2018
Conduct is a SaaS-based solution that provides pre-packaged email campaigns for agent ...
- The Impact of Automation On B2B Lead Nurturing
Around the Net in Email, Ray Schultz - Friday, June 1, 2018
It is no small task to use personalized content to nurture B ...
- A Guide To Using Email To Generate Leads
Around the Net in Email, Ray Schultz - Friday, June 1, 2018
Email remains the top vehicle for generating B2B leads. Here is ...
- Follow The Form: How To Get Good B2B Contact Data
Email Insider, Ray Schultz - Thursday, May 31, 2018
B2B expert Bernice Grossman explains where companies go wrong when asking f ...
- 'Route Fifty' Subscriptions Soar, Maggi Tapped As Managing Editor
Publishers Daily, Melynda Fuller - Friday, May 25, 2018
'Route Fifty,' the political business-to-business digital news publication from Atlantic Media's Governme ...
- Excel Outranks Email As B2B Tracking Tool: Study
Email Marketing Daily, Ray Schultz - Thursday, May 24, 2018
B2B marketers are lagging in measurement and attribution, according to a stu ...
- Lead Magnets Can Pull In Email Subscribers
Around the Net in Email, Ray Schultz - Wednesday, May 23, 2018
You can grow your email list with lead magnets — those th ...
- Sales Reps Say They Spend Too Much Time On Email
Email Marketing Daily, Ray Schultz - Wednesday, May 23, 2018
Is inbox management preventing salespeople from selling? Yes -- that and oth ...
- This Is The Year Of Influencer Marketing
Around the Net in Email, Ray Schultz - Tuesday, May 22, 2018
Influencer marketing has become an integral tactic for B2B brands. Here’s ...
- Almost 60% Of B2B Marketers Don't Send Email: UK Study
Email Marketing Daily, Ray Schultz - Tuesday, May 15, 2018
Is this for real? A new study finds that most B2B bran ...
- Thought Leadership Builds Strong Business Relationships
MAD, Steve McClellan - Monday, May 14, 2018
Awards? Not so much. That's according to a new report from B ...
- Follow That Lead: Email And The Challenges Of B2B Marketing
Email Insider, Ray Schultz - Thursday, May 10, 2018
Personalization is the most widely used tactic in lead nurturing. But fir ...
- Almost Half Of B2B Marketers Base Decisions On Intuition: Forrester-D&B Study
Email Marketing Daily, Ray Schultz - Friday, May 4, 2018
B2B marketers face challenges as they get their data houses in orde ...
- A Guide To Non-Traditional Email Outreach
Around the Net in Email, Ray Schultz - Monday, April 30, 2018
Manual outreach is effective at building links and collaboration. Here is ...
- DataFox Launches B2B Inbound Management Tool
Email Marketing Daily, Ray Schultz - Monday, April 30, 2018
DataFox's new feature is designed to help B2B firms synchronize their le ...
- Cross-Channel Calls To Action in B2B
Around the Net in Email, Ray Schultz - Tuesday, April 24, 2018
The call to action is a core marketing element, especially in B2 ...
- New Lead-Gen Feature Generates Notifications And Emails
Around the Net in Email, Ray Schultz - Friday, April 13, 2018
Retailer Web Services has added a feature to its WebFronts Level ...
- Higher Education Email Open And Click Rates Rose In 2017, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, April 12, 2018
The higher up you go in education, the more likely prospects a ...
- B2B Publisher IEEE GlobalSpec Launches GDPR Opt-In Campaign
Email Marketing Daily, Ray Schultz - Thursday, April 5, 2018
Here is how B2B content provider IEEE GlobalSpec is preparing for GD ...
- EdgeResponse Offers Customized Email Sales Responses
Email Marketing Daily, Ray Schultz - Tuesday, April 3, 2018
EdgeResponse is offering to provide ten customized responses that it says wi ...
- LinkedIn Adds Video For Sponsored Content, Company Pages
Digital News Daily, Laurie Sullivan - Thursday, March 29, 2018
The offering gives companies the ability to promote a video and targ ...
- Digital Marketing 4.0 For B2B Brands
Around the Net in Email, Ray Schultz - Wednesday, March 28, 2018
B2B marketing, including email, has been focused on driving visits to website ...
- How To Build Sales With An Email Automation Funnel
Around the Net in Email, Ray Schultz - Wednesday, March 28, 2018
Small businesses can boost their email performance and revenue with an ema ...
- GDPR Applies To B2B Marketers, Too
Around the Net in Email, Ray Schultz - Friday, March 23, 2018
B2B marketers are unprepared for GDPR — they don’t think it appli ...
- Why B2B Emailers Should Use HTML
Around the Net in Email, Ray Schultz - Thursday, March 22, 2018
B2B marketers continue to debate whether to use HTML for their email ...