- Demandbase Launches New, Holistic ABM Platform
Email Marketing Daily, Jess Nelson - Friday, October 6, 2017
Demandbase has unified targeting, engagement, and conversion solutions into an end-to-end B ...
- Hardly Second Best: Email Is Strong No. 2 In Event Marketing
Email Insider, Ray Schultz - Tuesday, September 19, 2017
Email remains the second medium of choice for both event marketers a ...
- B2B Market Expert Says: 'No More Spray and Pray Emailing'
Around the Net in Email, Ray Schultz - Thursday, September 14, 2017
New B2B tools can drive segmentation and personalization, author Ernan Roman s ...
- Slack Introduces Shared Channels, But What Does It Mean For Email?
Email Marketing Daily, Jess Nelson - Tuesday, September 12, 2017
Communications platform Slack introduced Shared Channels on Tuesday, a new feature allowi ...
- IT Buyers Welcome Post-Event Email Follow-Up, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, September 13, 2017
IT buyers want fast post-event follow-up from vendors -- and they welco ...
- Email Tops In B2B Marketing: Bubblegum Search Infographic
Around the Net in Email, Ray Schultz - Friday, September 1, 2017
Email is the top B2B channel, according to an infographic from Bubbleg ...
- Email Tops In B2B Data Collection: Study
Email Marketing Daily, Ray Schultz - Monday, August 28, 2017
How do B2B marketers collect data and pursue a data-driven marketing strateg ...
- B2B Beeline: Speeding Prospects Through The Funnel
Email Insider, Ray Schultz - Friday, August 25, 2017
Marketing and sales are becoming more aligned in B2B -- but th ...
- WorkSpan Marks Global Debut With $9 Million Series A Funding
Email Marketing Daily, Jess Nelson - Wednesday, August 23, 2017
WorkSpan announced a $9 million series A funding round on Tuesday. L ...
- Email Top Channel For Association Members: Study
Email Marketing Daily, Ray Schultz - Monday, August 21, 2017
Professional association members prefer email over all other communications channels. ...
- Automation Dive: Who's Using It -- And How -- In B2B
Email Insider, Ray Schultz - Wednesday, August 16, 2017
Marketing automation is catching on with B2B companies. And the most popul ...
- Great Hill Partners Acquires Zoominfo
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2017
Great Hill Parnters acquires B2B data supplier Zoominfo ...
- Faction Media, B2B Agency, Closes For Business
Around the Net in Email, Ray Schultz - Thursday, August 10, 2017
Faction Media, a Denver-based B2B agency, is out of business. The compa ...
- The Five Most Effective B2B Lead Tactics
Around the Net in Email, Ray Schultz - Wednesday, August 9, 2017
Email is on the list of the five most useful B2B le ...
- What Marketers Can Learn From Tinder
Digital News Daily, Joe Hyland - Wednesday, August 9, 2017
B2B marketers can start by taking some cues from the dating wor ...
- You Have The Lead, Now Use It: The Lag In Email Follow-Up
Email Insider, Ray Schultz - Wednesday, August 9, 2017
B2B marketers take their sweet time when following up on event lead ...
- DemandBase Adds Intent Feature To Its Platform
Around the Net in Email, Ray Schultz - Tuesday, August 8, 2017
DemandBase adds an intent feature to its account-based technology platform. ...
- Madison Logic Appoints Co-Heads Of Global Sales
Digital News Daily, Philip Rosenstein - Tuesday, August 8, 2017
In step with its goal of international growth, B2B marketing company Madis ...
- Chewing Their Food For Them: How Content Drives B2B Purchases
Email Insider, Ray Schultz - Friday, August 4, 2017
The Content Marketing Institute is offering a survey on the role ...
- BPA Worldwide Readies Private Marketplace For B2B Publishers
Digital News Daily, Tobi Elkin - Thursday, August 3, 2017
Preparing to launch a private marketplace for B2B publishers, BPA Worldwide sa ...
- Five Tools For Driving B2B Sales
Around the Net in Email, Ray Schultz - Tuesday, August 1, 2017
Sreeram Sreenlvasan reviews five B2B sales tools: Growbots, Hunter Jo, Leadfeeder, Uno ...
- Email Leads In B2B Sales Cadence, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 31, 2017
Email is the leading channel in B2B sales outreach, accounting for 6 ...
- Which Sales Prospecting Tool Is Best -- Growbots Or Zenprospect?
Around the Net in Email, Ray Schultz - Thursday, July 27, 2017
Anthony Carranza provides a top-to-bottom analysis of two leading sales prospecting tool ...
- HubSpot Acquires AI, Machine-Learning Startup Kemvi
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2017
HubSpot has acquired Kemvi, an AI and machine-learning startup serving B2B clie ...
- Zero Sum B2B: Email Barely Tracks In Sales-Tech Survey
Email Insider, Ray Schultz - Thursday, July 20, 2017
Email tracking tools come up short in a sales technology survey. B ...
- Handshake Adds Services With MailChimp Link
Email Marketing Daily, Ray Schultz - Tuesday, July 18, 2017
Handshake, a B2b commerce technology provider, is integrating its platform with MailChimp ...
- Data In The Age Of Wisdom (And Foolishness)
MAD, - Monday, July 17, 2017
Arguably, there has never been a more challenging time to be ...
- Email Widely Used In B2B Customer Referrals
Email Marketing Daily, Ray Schultz - Wednesday, July 12, 2017
Email is one of the leading tools in B2B customer referral program ...
- Engineers Sweet On Email Newsletters, Useful During Buying Cycle
Email Insider, Ray Schultz - Monday, July 10, 2017
One-third of engineers use email newsletters in their work, and over ha ...
- Video Visionaries: IEEE GlobalSpec Serves Animation In New Email Newsletter
Email Insider, Ray Schultz - Thursday, June 29, 2017
Ever hear of the Engineering in Motion Newsletter? Open it, and y ...