• by Ray Schultz , April 3, 2018

EdgeResponse is offering to provide ten customized responses that it says will help convert leads to sales.

They contain selling language that leverages a firm’s market differentiators, and can help the user engage and qualify customers and finalize sales transactions, states EdgeResponse CEO Robert Kodner.

Kodner argues that technology “has made selling more challenging, and most companies lack the expertise to sell via email."

"Technology has empowered today's consumers,” Kodner adds. “Decision-makers have immediate access to more information and more options, making effective email responses more valuable than ever. Companies continue to invest sizable resources into "being found," but those resources and efforts are wasted if that awareness is not monetized." 

Kodner adds that EdgeResponse will develop the library of responses for $399, and that these can be placed with existing email providers.