- ON24 Integrates Webinar Engagement Data With CRM Systems
Email Marketing Daily, Jess Nelson - Friday, June 23, 2017
ON24 is setting out to align sales and marketing, launching a n ...
- Personal Turnover, or "Churn" In The Vernacular
Research Brief, Jack Loechner - Tuesday, June 20, 2017
Churn rate for any single persona is 17%. ("churn:" combined horizontal a ...
- Salesforce Rolls Out Einstein ABM
Email Marketing Daily, Jess Nelson - Friday, June 9, 2017
Salesforce's new Einstein Account Based Marketing (ABM) adds a predictive and target ...
- PwC Forecasts Dramatic Desktop Search Declines As Mobile Cannibalizes Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Paid-search advertising for desktop fell 34.4% to take 24.5%, or $17.8 billio ...
- B2B Ecommerce To Hit $1 Trillion By 2019 In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
B2B ecommerce is estimated to hit nearly $1.2 trillion by 2021, ...
- SourceMedia Unveils New Outstream Video Ad Formats
Real-Time Daily, Philip Rosenstein - Thursday, June 1, 2017
SourceMedia has continued its digital reinvention in 2017 with the launch ...
- Demandbase Reels In $65 Million, Looks To Expand AI, Machine-Learning Capabilities
Email Marketing Daily, Jess Nelson - Thursday, May 25, 2017
Account-Based Marketing platform Demandbase announced the closing of $65 million in n ...
- SendGrid Launches New Agency Partner Program
Email Marketing Daily, Jess Nelson - Friday, May 19, 2017
SendGrid Thursday announced the launch of a new email management program tailor ...
- Around The World With B2B: Email Still A Top Channel, HubSpot Finds
The Email Edge, Ray Schultz - Friday, May 19, 2017
Email remains a leading B2B sales and communications tool across all continent ...
- Sigstr Launches ABM Functionality
Email Marketing Daily, Jess Nelson - Thursday, May 18, 2017
Sigstr, a company that personalizes email signatures dynamically, announced a new account-bas ...
- How I Cleared A Room Full Of Marketing Techies
Online Spin, Gord Hotchkiss - Tuesday, May 16, 2017
Whenever we start talking about B2B marketing, people start heading for t ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Radius Integrates Cross-Platform For Multichannel B2B Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 9, 2017
Radius, a B2B predictive marketing software provider, unleashed a host of n ...
- Staples 'Pivots' Toward Business Professionals
Marketing Daily, Aaron Baar - Wednesday, May 3, 2017
In a new marketing campaign launching next week, Staples puts the spotlig ...
- IT Decision Makers 'Always On,' But Often On Different Platforms
Marketing Daily, Aaron Baar - Wednesday, May 3, 2017
"IT decision makers are an incredibly tech-savvy audience and can be challengi ...
- Intel Knows 'The Future,' And It's A Shimmering Guy
Marketing Daily, Aaron Baar - Friday, April 28, 2017
In a new business-to-business campaign, Intel pairs longtime company spokesperson Jim Parso ...
- Oracle Boosts Marketing Cloud Services With Added AI, Chat Features
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Oracle unveiled new chat features and adaptive intelligence to its Customer Experien ...
- Digital Channels Kickstart Millennial Searches
Research Brief, Jack Loechner - Thursday, April 27, 2017
most millennials surveyed are involved in B2B purchase decision-making at their companie ...
- Demandbase Launches ABM Certification Program
Email Marketing Daily, Jess Nelson - Wednesday, April 26, 2017
Demandbase launched an online training program on Tuesday to help B2B markete ...
- LinkedIn Officially Unveils Matched Audiences Platform
Email Marketing Daily, Jess Nelson - Monday, April 24, 2017
LinkedIn's Matched Audiences is a series of three marketing features that wi ...
- Every B2B Vendor Must Understand The Status Quo Bias
Online Spin, Gord Hotchkiss - Tuesday, April 25, 2017
It's probably the biggest hurdle any B2B vendor has to get ove ...
- Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
Dun & Bradstreet is offering Eyeota clients 350 of its own audien ...
- 600% ROI With Influencer Marketing
Research Brief, Jack Loechner - Friday, April 21, 2017
Consumers in today's world are focused less on advertisements, and more ...
- Nearly 25M Jobs Will Be Lost To Automation By 2027
RTBlog, Tobi Elkin - Wednesday, April 12, 2017
In a recent report, Forrester projected that 24.7 million jobs will ...
- King Content: Email Remains First In B2B Distribution
The Email Edge, Ray Schultz - Wednesday, April 12, 2017
Social may have the glitz. But email is the top content delive ...
- B2B Marketers Must Not Underestimate GDPR, DMA Warns
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 7, 2017
The DMA is warning members that B2B marketers, whom it claims ha ...
- Demandbase Goes Big On AI, Launches Site Optimization
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Demandbase, a B2B enterprise marketing company, Wednesday unveiled a new Web si ...
- Email And The B2B Trouble Arc
The Email Edge, Ray Schultz - Wednesday, April 5, 2017
Email is the top B2B lead-generation channel, according to a new su ...
- BrandMaker Launches Customer Engagement Cloud
Email Marketing Daily, Jess Nelson - Friday, March 31, 2017
BrandMaker has launched its new Customer Engagement Cloud, a software platform design ...
- Radius Democratizes B2B Data
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
Radius announced the launch of a new data repository on Tuesday th ...