- Five Tools For Driving B2B Sales
Around the Net in Email, Ray Schultz - Tuesday, August 1, 2017
Sreeram Sreenlvasan reviews five B2B sales tools: Growbots, Hunter Jo, Leadfeeder, Uno ...
- Email Leads In B2B Sales Cadence, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 31, 2017
Email is the leading channel in B2B sales outreach, accounting for 6 ...
- Which Sales Prospecting Tool Is Best -- Growbots Or Zenprospect?
Around the Net in Email, Ray Schultz - Thursday, July 27, 2017
Anthony Carranza provides a top-to-bottom analysis of two leading sales prospecting tool ...
- HubSpot Acquires AI, Machine-Learning Startup Kemvi
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2017
HubSpot has acquired Kemvi, an AI and machine-learning startup serving B2B clie ...
- Zero Sum B2B: Email Barely Tracks In Sales-Tech Survey
Email Insider, Ray Schultz - Thursday, July 20, 2017
Email tracking tools come up short in a sales technology survey. B ...
- Handshake Adds Services With MailChimp Link
Email Marketing Daily, Ray Schultz - Tuesday, July 18, 2017
Handshake, a B2b commerce technology provider, is integrating its platform with MailChimp ...
- Data In The Age Of Wisdom (And Foolishness)
MAD, - Monday, July 17, 2017
Arguably, there has never been a more challenging time to be ...
- Email Widely Used In B2B Customer Referrals
Email Marketing Daily, Ray Schultz - Wednesday, July 12, 2017
Email is one of the leading tools in B2B customer referral program ...
- Engineers Sweet On Email Newsletters, Useful During Buying Cycle
Email Insider, Ray Schultz - Monday, July 10, 2017
One-third of engineers use email newsletters in their work, and over ha ...
- Video Visionaries: IEEE GlobalSpec Serves Animation In New Email Newsletter
Email Insider, Ray Schultz - Thursday, June 29, 2017
Ever hear of the Engineering in Motion Newsletter? Open it, and y ...
- ON24 Integrates Webinar Engagement Data With CRM Systems
Email Marketing Daily, Jess Nelson - Friday, June 23, 2017
ON24 is setting out to align sales and marketing, launching a n ...
- Personal Turnover, or "Churn" In The Vernacular
Research Brief, Jack Loechner - Tuesday, June 20, 2017
Churn rate for any single persona is 17%. ("churn:" combined horizontal a ...
- Salesforce Rolls Out Einstein ABM
Email Marketing Daily, Jess Nelson - Friday, June 9, 2017
Salesforce's new Einstein Account Based Marketing (ABM) adds a predictive and target ...
- PwC Forecasts Dramatic Desktop Search Declines As Mobile Cannibalizes Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Paid-search advertising for desktop fell 34.4% to take 24.5%, or $17.8 billio ...
- B2B Ecommerce To Hit $1 Trillion By 2019 In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
B2B ecommerce is estimated to hit nearly $1.2 trillion by 2021, ...
- SourceMedia Unveils New Outstream Video Ad Formats
Real-Time Daily, Philip Rosenstein - Thursday, June 1, 2017
SourceMedia has continued its digital reinvention in 2017 with the launch ...
- Demandbase Reels In $65 Million, Looks To Expand AI, Machine-Learning Capabilities
Email Marketing Daily, Jess Nelson - Thursday, May 25, 2017
Account-Based Marketing platform Demandbase announced the closing of $65 million in n ...
- SendGrid Launches New Agency Partner Program
Email Marketing Daily, Jess Nelson - Friday, May 19, 2017
SendGrid Thursday announced the launch of a new email management program tailor ...
- Around The World With B2B: Email Still A Top Channel, HubSpot Finds
The Email Edge, Ray Schultz - Friday, May 19, 2017
Email remains a leading B2B sales and communications tool across all continent ...
- Sigstr Launches ABM Functionality
Email Marketing Daily, Jess Nelson - Thursday, May 18, 2017
Sigstr, a company that personalizes email signatures dynamically, announced a new account-bas ...
- How I Cleared A Room Full Of Marketing Techies
Online Spin, Gord Hotchkiss - Tuesday, May 16, 2017
Whenever we start talking about B2B marketing, people start heading for t ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Radius Integrates Cross-Platform For Multichannel B2B Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 9, 2017
Radius, a B2B predictive marketing software provider, unleashed a host of n ...
- Staples 'Pivots' Toward Business Professionals
Marketing Daily, Aaron Baar - Wednesday, May 3, 2017
In a new marketing campaign launching next week, Staples puts the spotlig ...
- IT Decision Makers 'Always On,' But Often On Different Platforms
Marketing Daily, Aaron Baar - Wednesday, May 3, 2017
"IT decision makers are an incredibly tech-savvy audience and can be challengi ...
- Intel Knows 'The Future,' And It's A Shimmering Guy
Marketing Daily, Aaron Baar - Friday, April 28, 2017
In a new business-to-business campaign, Intel pairs longtime company spokesperson Jim Parso ...
- Oracle Boosts Marketing Cloud Services With Added AI, Chat Features
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Oracle unveiled new chat features and adaptive intelligence to its Customer Experien ...
- Digital Channels Kickstart Millennial Searches
Research Brief, Jack Loechner - Thursday, April 27, 2017
most millennials surveyed are involved in B2B purchase decision-making at their companie ...
- Demandbase Launches ABM Certification Program
Email Marketing Daily, Jess Nelson - Wednesday, April 26, 2017
Demandbase launched an online training program on Tuesday to help B2B markete ...
- LinkedIn Officially Unveils Matched Audiences Platform
Email Marketing Daily, Jess Nelson - Monday, April 24, 2017
LinkedIn's Matched Audiences is a series of three marketing features that wi ...