- Playing The Field: How B2B Firms Buy Data And Email Addresses
The Email Edge, Ray Schultz - Wednesday, March 22, 2017
Oh, those inconstant B2B marketers. A study by Openprise shows that mo ...
- Qualified Buyers Leaving Websites Before "Capture"
Research Brief, Jack Loechner - Wednesday, March 15, 2017
76% of Business to Business (B2B) marketers rank the top most significa ...
- Email Tops In Driving B2B Leads: Study
Around the Net in Email, Ray Schultz - Tuesday, March 7, 2017
Email is the top channel for driving B2B leads, followed by organ ...
- Email Helps Increase B2B Leads
Email Marketing Daily, Jess Nelson - Thursday, March 2, 2017
Email is a key B2B marketing tool because it pivotally reaches prospec ...
- How AI Will Transform B2B Marketing
Around the Net in Email, Ray Schultz - Monday, February 27, 2017
Artificial Intelligence will drive more effective email campaigns, better lead generation a ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- The Email Edge: The Art Of The B2B Newsletter
The Email Edge, Ray Schultz - Friday, February 17, 2017
Even businesspeople have to be rewarded for their reading time. Here a ...
- B2B Marketers Choose Quality
Research Brief, Jack Loechner - Thursday, February 16, 2017
B2B marketers chose lead quality over quantity. This year's survey solidifies t ...
- The Email Edge: The EU's Other Privacy Woe
The Email Edge, Ray Schultz - Thursday, February 16, 2017
The GDPR is bad enough. But European marketers face another privacy threa ...
- Email Remains B2B Marketers' Most Preferred Channel
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, February 15, 2017
Not surprisingly given its popularity, email tops the list of lead-generating channe ...
- Y&R Forms New Technology, Business Unit
MAD, Steve McClellan - Monday, February 13, 2017
The new practice -- Y&R Technology & Business -- will collaborate wi ...
- Business Intelligence Helps Marketers Measure Performance, Campaign Attribution
Email Marketing Daily, Jess Nelson - Monday, February 13, 2017
Bonnie Crater, CEO of Full Circle Insights, shares four tips on h ...
- BtoB Marketers Like Videos, Though Fewer Believe They Produce Many Leads Or Sales
VidBlog, P.J. Bednarski - Wednesday, February 8, 2017
According to a new survey from DemandWave, 82% of BtoB marketing exe ...
- B2B Newsletters Take Cues From Magazines
Email Marketing Daily, Jess Nelson - Monday, February 6, 2017
"The newsletter has permanently evolved into a very visual media," says Ri ...
- BPA To Launch B2B Private Marketplace In Q2
Real-Time Daily, Tobi Elkin - Monday, February 6, 2017
BPA Worldwide said it will launch a private marketplace (PMP) for i ...
- Gyro Creates Global Chief Digital Officer Role
MAD, Steve McClellan - Wednesday, February 1, 2017
The agency, part of Dentsu Aegis Network has tapped Liam Blackwell ...
- Eyeota, Pacific Data Partners Join Forces To Bolster B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, January 23, 2017
Audience data company Eyeota has partnered with Pacific Data Partners to provi ...
- DMA Welcomes EU Move Away From 'Draconian' Opt-In B2B Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 11, 2017
The Commission's final text has moved away from its previous draconian positi ...
- DMA To Fight EU Rules On B2B Email Permissions
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 21, 2016
The EU Commission has proposed making business-to-business (B2B) marketing via electronic channe ...
- GetResponse Releases Application To Create And Sync Webinars
Email Marketing Daily, Jess Nelson - Tuesday, December 13, 2016
Online marketing platform GetResponse announced the release of a new mobile applicati ...
- Lenovo's New Personalized B2B Campaign
MAD, Larissa Faw - Monday, December 12, 2016
The "IT Anthem" video, from agency Traction, features three MCs rapping abo ...
- Edible Arrangements Targets Both C2B And B2B In Holiday Campaign
MAD, Larissa Faw - Friday, December 2, 2016
The "Boss spot" promotes Edible's recently launched business gifting arm. The compa ...
- Why B2B Marketers Need to Map Emotional Experiences
MediaDailyNews, Scott Gillum - Tuesday, October 25, 2016
Marketers may know the buyer and their purchase behaviors -- but th ...
- In Programmatic B2B, Opportunity Trumps Risk
Real-Time Daily, Glenn Hansen - Monday, October 17, 2016
Saying B2B publishers are skeptical of programmatic trading is an understatement. Ma ...
- Demandbase Launches AI-Powered DemandGraph
Email Marketing Daily, Jess Nelson - Monday, October 3, 2016
Demandbase, a B2B marketing company, announced the launch of a new artifici ...
- Uber Can Now Be Added To Email Marketing Campaigns
Email Marketing Daily, Jess Nelson - Friday, September 30, 2016
Uber announced a partnership with New York-based startup Yext on Thursday th ...
- Oracle And Radius Join Forces To Optimize B2B Leads
Email Marketing Daily, Jess Nelson - Tuesday, September 20, 2016
Predictive marketing company Radius released its B2B solution to the Oracle Clo ...
- UK Publisher Bids $1.56 Billion For Penton
The Daily Blog, Erik Sass - Thursday, September 15, 2016
Business-to-business media is still big, well, business, judging by the price ta ...
- Salesforce Extends Analytics Into B2B Market
Email Marketing Daily, Jess Nelson - Thursday, September 1, 2016
Salesforce announced the release of an analytics platform Thursday, extending its portfol ...
- TBWA\Chiat\Day Wins Intel's Global B2B Assignment
MAD, Steve McClellan - Friday, August 26, 2016
The assignment followed a three-month pitch. The agency is tasked with developi ...