- Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
Dun & Bradstreet is offering Eyeota clients 350 of its own audien ...
- 600% ROI With Influencer Marketing
Research Brief, Jack Loechner - Friday, April 21, 2017
Consumers in today's world are focused less on advertisements, and more ...
- Nearly 25M Jobs Will Be Lost To Automation By 2027
RTBlog, Tobi Elkin - Wednesday, April 12, 2017
In a recent report, Forrester projected that 24.7 million jobs will ...
- King Content: Email Remains First In B2B Distribution
The Email Edge, Ray Schultz - Wednesday, April 12, 2017
Social may have the glitz. But email is the top content delive ...
- B2B Marketers Must Not Underestimate GDPR, DMA Warns
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 7, 2017
The DMA is warning members that B2B marketers, whom it claims ha ...
- Demandbase Goes Big On AI, Launches Site Optimization
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Demandbase, a B2B enterprise marketing company, Wednesday unveiled a new Web si ...
- Email And The B2B Trouble Arc
The Email Edge, Ray Schultz - Wednesday, April 5, 2017
Email is the top B2B lead-generation channel, according to a new su ...
- BrandMaker Launches Customer Engagement Cloud
Email Marketing Daily, Jess Nelson - Friday, March 31, 2017
BrandMaker has launched its new Customer Engagement Cloud, a software platform design ...
- Radius Democratizes B2B Data
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
Radius announced the launch of a new data repository on Tuesday th ...
- Playing The Field: How B2B Firms Buy Data And Email Addresses
The Email Edge, Ray Schultz - Wednesday, March 22, 2017
Oh, those inconstant B2B marketers. A study by Openprise shows that mo ...
- Qualified Buyers Leaving Websites Before "Capture"
Research Brief, Jack Loechner - Wednesday, March 15, 2017
76% of Business to Business (B2B) marketers rank the top most significa ...
- Email Tops In Driving B2B Leads: Study
Around the Net in Email, Ray Schultz - Tuesday, March 7, 2017
Email is the top channel for driving B2B leads, followed by organ ...
- Email Helps Increase B2B Leads
Email Marketing Daily, Jess Nelson - Thursday, March 2, 2017
Email is a key B2B marketing tool because it pivotally reaches prospec ...
- How AI Will Transform B2B Marketing
Around the Net in Email, Ray Schultz - Monday, February 27, 2017
Artificial Intelligence will drive more effective email campaigns, better lead generation a ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- The Email Edge: The Art Of The B2B Newsletter
The Email Edge, Ray Schultz - Friday, February 17, 2017
Even businesspeople have to be rewarded for their reading time. Here a ...
- B2B Marketers Choose Quality
Research Brief, Jack Loechner - Thursday, February 16, 2017
B2B marketers chose lead quality over quantity. This year's survey solidifies t ...
- The Email Edge: The EU's Other Privacy Woe
The Email Edge, Ray Schultz - Thursday, February 16, 2017
The GDPR is bad enough. But European marketers face another privacy threa ...
- Email Remains B2B Marketers' Most Preferred Channel
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, February 15, 2017
Not surprisingly given its popularity, email tops the list of lead-generating channe ...
- Y&R Forms New Technology, Business Unit
MAD, Steve McClellan - Monday, February 13, 2017
The new practice -- Y&R Technology & Business -- will collaborate wi ...
- Business Intelligence Helps Marketers Measure Performance, Campaign Attribution
Email Marketing Daily, Jess Nelson - Monday, February 13, 2017
Bonnie Crater, CEO of Full Circle Insights, shares four tips on h ...
- BtoB Marketers Like Videos, Though Fewer Believe They Produce Many Leads Or Sales
VidBlog, P.J. Bednarski - Wednesday, February 8, 2017
According to a new survey from DemandWave, 82% of BtoB marketing exe ...
- B2B Newsletters Take Cues From Magazines
Email Marketing Daily, Jess Nelson - Monday, February 6, 2017
"The newsletter has permanently evolved into a very visual media," says Ri ...
- BPA To Launch B2B Private Marketplace In Q2
Real-Time Daily, Tobi Elkin - Monday, February 6, 2017
BPA Worldwide said it will launch a private marketplace (PMP) for i ...
- Gyro Creates Global Chief Digital Officer Role
MAD, Steve McClellan - Wednesday, February 1, 2017
The agency, part of Dentsu Aegis Network has tapped Liam Blackwell ...
- Eyeota, Pacific Data Partners Join Forces To Bolster B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, January 23, 2017
Audience data company Eyeota has partnered with Pacific Data Partners to provi ...
- DMA Welcomes EU Move Away From 'Draconian' Opt-In B2B Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 11, 2017
The Commission's final text has moved away from its previous draconian positi ...
- DMA To Fight EU Rules On B2B Email Permissions
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 21, 2016
The EU Commission has proposed making business-to-business (B2B) marketing via electronic channe ...
- GetResponse Releases Application To Create And Sync Webinars
Email Marketing Daily, Jess Nelson - Tuesday, December 13, 2016
Online marketing platform GetResponse announced the release of a new mobile applicati ...
- Lenovo's New Personalized B2B Campaign
MAD, Larissa Faw - Monday, December 12, 2016
The "IT Anthem" video, from agency Traction, features three MCs rapping abo ...