Sigstr, provider of a SaaS-based platform that supports email marketing by sales teams, has pulled in $4 million in new funding, the company announced on Tuesday.
The funding round was led by Edison Partners. The company reportedly has raised $11 million to date.
The money will be used for product development and expansion of the company’s customer base.
While it has not released financial numbers, Sigstr claims that it tripled its revenue in 2017, adding such clients as Amazon, Experian, Snowflake, AT&T, and GoHealth.
The four-year-old firm also expanded its staff — from 30 last year to around 60 at present, according to the Indianapolis Business Journal.
The revenue growth follows the release of Sigstr Pulse, a tool that helps firms monitor employee engagement with leads.
Sigstr Pulse maps the collective networks of all employees in a company, analyzing email, calendar patterns and CRM data, while fueling account-based marketing, the company says.
The product provides “a relationship score for every contact and account,” states Daniel Day, director of account-based marketing at client Snowflake Computing.
It also facilitates the setting up of “warm introductions,” Sigstr says
In a recent survey of 256 marketers, Sigstr found that 14% are satisfied with the information they have on account-based marketing (ABM) contacts.