Digitent has introduced an automated content mapping tool for B2B marketers.
Conductor is designed to “align a decision maker’s demographics, media consumption habits and content based on their buyer profiles,” states Marty Avallone, CEO of Digitent, a marketing agency.
Avallone adds: “Who doesn’t need to know what content to present, to whom, and when, along the buyer journey continuum?”
The company plans to implement the second stage, called Opera, in which maps will be matched with brand personas and content. This will also include analytics, measurement and reporting capabilities.
Conductor is based on an algorithm and research-driven platform.
The free tool has been rolled out in beta for the information technology vertical, and other sectors will be added later.