Convey Services has added email marketing automation tools and a forum discussion platform to its Align Partnership Relationship Management service.
This will enable Align portal owners to create marketing campaigns, send them to site members and monitor campaign success.
The objective is to automate email marketing outreach “so partners can increase interest in a vendor’s services and ultimately drive revenue,” states Carolyn Bradfield, CEO of Convey.
Bradfield adds that vendors seeking to nurture direct relationships need a “competitive edge to reinforce sales messages through engaging content, with direct email marketing and in interactive discussion forums to strengthen partnerships.”
Align is used by agents and distributors to automate membership management, communicate with site members, and deliver content and training.
The firm’s Campaigns allow them to deliver outbound emails, create a landing pages and access reports on email and sign-up response.