Lead Liaison has introduced a new lead management tool for event marketers: GoExhibit!
The service, a new iteration of its GoCapture! app, allows users to use brand colors, logo and content that includes explainer videos and maps, the company says.
The capability presumably can drive targeted emails, push notifications and other forms of messaging.
In addition, GoExhibit! features a dashboard through which event producers and exhibitors can track events and measure ROI, based on metrics such as cost per lead, revenue generated and post-event engagement.
It also includes a custom check-in and registration system.
The GoCapture app is compatible with iOS and Android smartphones and tablets, and will soon be extended to Windows, according to Lead Liaison.
The GoExhibit! app can be integrated with Salesforce, Microsoft Dynamics an other CRMs, it says.
Lead Liaison also offers Revenue Generation Software, a tool that it says facilitates marketing across email, social, web, mobile and offline channels.