- Starbucks To Post Calorie Counts In U.S. Locations
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Starting June 25, Starbucks will post calorie counts for its beverages a ...
- Taco Bell To Test 'Protein Power' Menu
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Taco Bell is going for a healthier profile by testing a n ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Net sales growth rates for consumer packaged goods companies slowed last ye ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...
- Brand Perception Playing Tricks On Us
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
A new study shows that brands may make us so predisposed ...
- Miller64 Launches Web Series
Marketing Daily, Tanya Gazdik - Friday, June 14, 2013
MillerCoors' Miller64 has launched "The Sub," a five-episode digital series where superst ...
- Coke Gets Marketing (Snow) Ball Rolling For Sochi '14
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Coca-Cola, a top-tier partner of the International Olympics Committee and U.S. Olympi ...
- On-the-Go Shoppers Fuel Convenience Store Growth
Marketing Daily, Sarah Mahoney - Wednesday, June 12, 2013
IRI says there are now some 149,000 convenience stores, with roughly two-thir ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Southern Comfort Extends 'Comfortable' Campaign
Marketing Daily, Tanya Gazdik - Monday, June 10, 2013
Southern Comfort debuted a new TV spot June 10, continuing the "Whatever ...
- Britain's Tango Drink Is Back
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
The UK orange drink has been gone for five years overseas. N ...
- Miller Genuine Draft Presents 'Get Fresh' Tour
Marketing Daily, Tanya Gazdik - Thursday, June 6, 2013
Miller Genuine Draft is partnering with COMPLEX Magazine to present the M ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to grocerie ...
- Modelo Especial Partners With Fox Soccer
Marketing Daily, Tanya Gazdik - Tuesday, June 4, 2013
Modelo Especial is partnering with Fox Soccer for the "Modelo Unido" promoti ...
- Coming To An Amazon Near You: Sponge Cake And SpongeBob
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 5, 2013
The behemoth that began as an ambitious online bookstore in the Pacif ...
- Heineken's 'Legends' Puts Characters To Test
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
The latest stage of Heineken's global 'Legends' campaign tests various men's characte ...
- Fiat Pops A Cap With Jones Soda
Marketing Daily, Karl Greenberg - Monday, June 3, 2013
Fiat and Jones Soda are going surfing in a California cross-promotion th ...
- Headwinds, Tailwinds for GMO Labeling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 4, 2013
The winds on the Genetically Modified Organism (GMO) front are blowing eve ...
- Q&A: Pepsi at NFL, Rookie, Super Bowl Alliance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
The NFL and Pepsi have been partners since 2002, the same seas ...
- Could America Lose Its Taste For Sweets?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
In a nation obsessed with weight loss and healthier eating habits, childr ...
- Heineken Targets Adventure-Seeking Men
Marketing Daily, Tanya Gazdik - Monday, June 3, 2013
Heineken is launching a promotion today themed "Dropped" in which men ag ...
- Weather Caps Memorial Day Beverage Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 31, 2013
Summer is getting off to a slow start for beverage sales ...
- Industries Meet Calorie-Cutting Pledge Early
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
With the industry under mounting pressure for contributing to America's obesity crisi ...
- Country Time: Lemonade 'Stand-Tacular' Aids Kids
Marketing Daily, Karlene Lukovitz - Wednesday, May 29, 2013
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacula ...
- Voluntary Alcohol Nutrients Labeling Approved
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has made ...
- Report: Alcohol Leaders Lag In Social Video Sharing
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Overall, video sharing in the alcohol sector increased 1,593% from Q4 20 ...
- Corona Invites Fans To 'Live It, Share It, Win It'
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
Crown Imports' Corona Extra and Corona Light brands are offering a varie ...
- TV Star Ashley Benson Touts 7-Eleven Slurpees
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through M ...
- Fat Tire 'Pairs Well With People'
Marketing Daily, Tanya Gazdik - Friday, May 24, 2013
New Belgium Brewing, the nation's third-largest craft brewer, is launching a campai ...