Around the Net
Q&A: Pepsi at NFL, Rookie, Super Bowl Alliance
- NYSportsJournalism.com , Monday, June 3, 2013 9:33 AM
The NFL and Pepsi have been partners since 2002, the same season that the brand launched support for the Rookie of the Week and Rookie of the Year awards. But as Zach Harris, marketing director for Pepsi Sports-NFL, reveals in this Q&A, the 2013 season is taking on added significance beginning with the arrival of a new rookie class and the culmination of Super Bowl XLVIII in MetLife Stadium, where Pepsi is a cornerstone partner and corporate headquarters are located less than an hour away.
