Around the Net
Heineken's 'Legends' Puts Characters To Test
- Brand Republic, Tuesday, June 4, 2013 9:22 AM
The latest stage of Heineken's global 'Legends' campaign tests various men's characters by "dropping" them into unknown and remote locations, with only basic supplies, as they find their way home. A sun-loving Spaniard is dropped in the middle of Alaska for the first episode in the Voyage series, which runs across broadcast, digital and mobile platforms with documentary-style content on the Heineken Dropped YouTube channel.
